TEAMS
2004 Below is the conference program for TEAMS 2004. This program is subject to change. Click here for a printable version. TEAMS 2004 is Sponsored by
TUESDAY, OCTOBER 19, 2004 9:00
a.m. - 7:00 p.m. WEDNESDAY, OCTOBER 20, 2004 7:00
a.m. - 7:00 p.m. 7:00
a.m. - 7:00 p.m. 7:30
a.m. - 8:00 a.m.
8:00 a.m.
- 1:30 p.m. 9:00
a.m. - 7:00 p.m. 9:00
a.m. - 7:00 p.m. Presented by
12:30
p.m. - 4:00 p.m. 1:00
p.m. - 2:00 p.m. Designed for both first-time and repeat attendees, this session will set the stage for the achievement of your objectives at TEAMS 2004. Whether you’re an event organizer or host, you’ll learn inside information on how to make TEAMS and other conferences and trade shows work for you. A question-and-answer period with conference organizers will conclude this session.
1:30
p.m. - 3:00 p.m. 2:00
p.m. - 2:30 p.m. Presented
by 2:30
p.m. - 3:45 p.m. In this innovative session, attendees will have the opportunity to hear from as many as two dozen sports organizations. Each organization will have three minutes to present an overview of their sport and the events they organize, as well as their business development goals for TEAMS 2004. Exhibitors and sponsors are encouraged to attend this session as a way of connecting with event organizers to fill available appointment slots or to set other times to meet during TEAMS. Presented by
4:00
p.m. - 4:30 p.m. 4:30
p.m. - 4:45 p.m. 5:00 p.m. - 7:00 p.m. Expo Open Level 1 Hall E Reception Presented by View
the TEAMS 2004 Expo Floorplan 5:00
p.m. - 7:00 p.m. Hospitality
Pavilions
View the TEAMS 2004 Expo Floorplan 7:30
p.m. - 9:30 p.m. Presented by
Million-Dollar
Challenge Presented by With Spirited Hospitality Presented by
Soft-soled
shoes required for on-court participation. 10:00
p.m. - Midnight Presented
by TEAMS 2004 is Sponsored by
THURSDAY, OCTOBER 21, 2004 7:00
a.m. - 7:00 p.m. 7:00
a.m. - 7:00 p.m. 7:00
a.m. - 8:30 a.m. 8:00
a.m. - 7:00 p.m. 8:00
a.m. - 7:00 p.m. Presented by
8:30
a.m. - 10:30 a.m. Presented by
9:00
a.m. - 9:20 a.m.
9:20
a.m. - 10:15 a.m. This fascinating session will examine how Houston used sports to re-establish itself as a first-tier destination. The site-selection process for TEAMS will be used as a case study for how Houston is now marketing itself. The important role of the city’s civic leaders and Olympic bid effort will also be considered, as will the city’s future plan for building on its past successes.
10:15
a.m. - 10:30 a.m. Presented by
10:30
a.m. - 11:15 a.m. How can old-fashioned pastimes stay competitive given the proliferation of entertainment and free-time options in today’s world? Do the 500-channel cable universe and media consolidation present threats or opportunities for sports event organizers? In this session, event organizers and event hosts alike will discover what’s coming next and how they can position themselves to benefit from the lightning-fast changes occurring on the technological and media landscapes.
Presented
by 11:15
a.m. - 11:30 a.m. 11:30
a.m. - 3:00 p.m. View
the TEAMS 2004 Expo Floorplan 11:30
a.m. - 1:00 p.m. Presented by
Noon
- 3:00 p.m. Hospitality
Pavilions
View
the TEAMS
2004 Expo Floorplan 3:15
p.m. - 4:00 p.m. These fast-paced on-topic sessions will be introduced by a leading practitioner who will set the stage for a free-wheeling group discussion. “EO” indicates topics of interest to event organizers, "EH" indicates topics of interest to event hosts and "EO/EH" indicates topics of interest to all stakeholders in the sports event industry. Expect to take part in these discussions. These sessions are not meant for spectators! Presented
by Session
#1 (EO) What can the National Governing Bodies and other not-for-profit sports sanctioning organizations do to strengthen their financial positions? In this group session, led by SportsTravel’s “Event Doctor,” best practices in the areas of sponsorship sales, membership recruitment and retention, and sources of ancillary income will be discussed.
Session
#2 (EO) The likes and dislikes of young people today are central to the success of the sports organizations that rely on youth as both participants and spectators. What does it take to remain competitive when youngsters have so many entertainment, media and recreation options? How can mainstream sports combat declining participation? You’ll find out in this timely session.
Session
#3 (EH) Successfully selling to sports event rights holders sometimes requires some very specialized knowledge. In this session for convention bureau, sports commission and hotel sales people who are new to the industry, even the most basic questions regarding the sports-related travel market will be welcome as topics of discussion.
Session
#4 (EH) Establishing a destination that’s seen as hospitable to sporting events can involve the need to develop a sports infrastructure that includes venues appropriate for hosting sporting events. Oftentimes, a combination of public and private financing is required. In this session, a case study will be presented as the basis of a discussion on how your destination can be repositioned to attract more sports-related travel.
Session
#5 (EO/EH) Improved event security in the post-9/11 era is a real and expensive concern for event organizers and event hosts alike. In this session, sensible, cost-effective security measures will be discussed. Participants are invited to share information on what they’re doing differently to enhance the security at their events and minimize their legal liability given the litigious era in which we live.
Session
#6 (EO/EH) In this open and frank discussion, issues relating to hotel room blocks, attrition provisions and the accurate tracking of room night production will be discussed. Strategies for building a high level of cooperation and trust between industry stakeholders will also be suggested.
4:00
p.m. - 4:30 p.m. Presented
by 4:30
p.m. - 5:15 p.m. Presented
by Session
#7 (EO) Organizing events and selecting venues is not as simple as it once was. The proliferation of naming rights deals has caused numerous conflicts for event organizers who need to keep their sponsors happy. In this session, you’ll gain hands-on tools for structuring lease and sponsorship agreements that satisfy all of the parties involved.
Session
#8 (EO) Can’t find a group session that specifically addresses your hot topic or burning issue as an event organizer? Want to help your peers overcome their specific obstacles? This is the session for you! The lead practitioner and facilitator will help to make sure that the topics introduced by the participants in this session are given the attention they deserve.
Session
#9 (EH) Can’t find a group session that specifically addresses your hot topic or burning issue as an event host? Want to help your peers overcome their specific obstacles? This is the session for you! The lead practitioners and facilitator will help to make sure that the topics introduced by the participants in this session are given the attention they deserve.
Session
#10 (EH) For event hosts, one of the most effective techniques for developing sports-related business is to connect with event organizers in their own geographic area. For event organizers, connecting with their international counterparts can also be key to growth and development. In this fascinating session, real-world techniques for becoming attuned to these nearby and faraway opportunities will be discussed.
Session
#11 (EO/EH) Whether you’re an event organizer or host, implementing a Web site strategy that drives revenue can be a key component of your overall success. In this session, best practices for using the Internet to recruit and retain members, sign up participants and sell merchandise will be shared. Special emphasis will be placed on enhancing your current Web site in ways that will help your organization attract more revenue.
Session
#12 (EO/EH) Is there an easy way to produce reliable economic-impact data for the events you organize or host? It may not be necessary to spend a lot of money to develop the data needed to determine the real value of a particular event. In this session, current best practices in the area of quickly measuring and concisely reporting economic impact will be discussed.
5:30
p.m. - 7:00 p.m. Presented by
10:00
p.m. - Midnight Presented
by TEAMS 2004 is Sponsored by
FRIDAY, OCTOBER 22, 2004 7:00
a.m. - 7:00 p.m. 7:00
a.m. - 5:30 p.m. 8:00
a.m. - 5:30 p.m. 8:00
a.m. - 5:30 p.m. Presented by
8:30
a.m. - 10:30 a.m. Presented by
9:00
a.m. - 10:00 a.m. Fresh off the Games in Athens, the U.S. Olympic Movement now moves into its post-reform era. This session will feature a post-Athens wrap-up, a look ahead at the 2006 Winter Games, an update on the 2012 bid process and an evaluation of the impact of the USOC’s reforms.
10:00
a.m. - 10:15 a.m. Presented by
10:15
a.m. - 11:30 a.m. Mike Plant’s views on the sports event industry are based on the perspective he gained as an Olympic athlete, the founder of a sports marketing firm, leadership roles in national and international sports governing bodies and as head of Ted Turner’s Goodwill Games. In his current role with the Atlanta Braves, he has also experienced first-hand the trend toward corporate ownership of sports. In this fascinating session, you can join the conversation on what it takes to remain competitive in the sports event industry.
11:30
a.m. - 11:55 a.m. Don’t miss the exciting announcement of the winners of the 2004 SportsTravel Readers’ Choice Awards. Three awards each will be announced in the amateur, collegiate and professional categories, culminating with the announcement of the 2004 Sports Event of the Year.
11:55
a.m. - 12:00 p.m. Noon
- 3:30 p.m. View
the TEAMS
2004 Expo Floorplan Noon
- 1:30 p.m. Presented by
12:30
p.m. - 3:30 p.m. Hospitality
Pavilions
View
the TEAMS
2004 Expo Floorplan 3:30
p.m. - 6:00 p.m. 3:45
p.m. - 5:00 p.m. Whether you’re an event organizer or an event host, effectively dealing with the media can mean the difference between a successful event or a failure. In this valuable session session led by a former CNN correspondent and Emmy nominee, you’ll learn the real-world skills you need to improve your communication skills both on and off camera. Attend this session and receive the same training for which Fortune 100 CEOs, sports stars and Hollywood celebrities pay thousands!
Presented
by 5:30
p.m. - 7:00 p.m. Presented by
7:00
p.m. - 9:30 p.m. Bid a memorable farewell to Houston at the awe-inspiring site of Super Bowl XXXVIII and the home of the Houston Texans. With live dance music from the hot group “Commercial Art,” this indoor beach party will set the stage for TEAMS 2005. Presented
by
9:00 p.m. - 9:45 p.m. 10:00
p.m. - Midnight Presented
by TEAMS 2004 is Sponsored by
SATURDAY, OCTOBER 23, 2004 9:00
a.m. - 1:00 p.m. 10:00
a.m. - Noon 10:00 a.m.
- 4:00 p.m. 1:30
p.m. - 4:00 p.m.
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