TEAMS '11
Preliminary Conference Program
The TEAMS '11 Conference Program is currently under development. For your reference, the TEAMS '10 Conference Program is shown below.
Please click here to view the TEAMS Expo Hall Floor Plan
Please click here to view a digital edition of the TEAMS '10 Conference Program
SATURDAY, OCTOBER 16, 2010
7:30 p.m.
Optional: Bank of America 500 Charlotte Motor Speedway
Requires separate admission. A TEAMS '10 attendee discount of 20 percent or a special buy-two-get-two-free offer can be accessed through the above link.
SUNDAY, OCTOBER 17, 2010
10:00 a.m. – 5:00 pm.
Optional: TEAMS Day
U.S. National Whitewater Center
Requires separate admission. TEAMS ’10 attendees will receive a special rate of $44, a saving of more than 10 percent, for the AllSport Daily Pass on Sunday, October 17, 2010. Enjoy rafting, mountain biking, guided climbing, eco trekking and more. To receive the TEAMS Day discount, click on the TEAMS '10 USNWC link to access the group login page.
Use the login: TEAMSDAY and password: TEAMS10 (both case sensitive) to access the passes page. Click on the AllSport Pass Single Day Unlimited ticket to make your purchase.
MONDAY, OCTOBER 18, 2010
9:00 a.m. – 7:00 p.m.
Welcome Desk
Westin Charlotte
1:30 a.m. – 5:00 p.m.
Sixth Annual TEAMS Golf Tournament
TPC Piper Glen Golf Course
Sign up now to tee it up with your fellow TEAMS ‘10 attendees for an afternoon that you’ll not soon forget on Monday, October 18th. The Sixth Annual TEAMS Golf Tournament will be played at the TPC Piper Glen championship golf course in Charlotte. Buses to the golf course will depart the Westin Charlotte at 11:30 a.m. with a tee-off scheduled for 1:00 p.m.
Designed by golfing legend Arnold Palmer, TPC Piper Glen features a stunning layout that brings out the best of the rolling North Carolina terrain—with natural rock outcroppings, lush oak trees and quiet lake inlets. TPC Piper Glen has become legendary for hosting tournaments such as the PGA Senior Tour Home Depot Invitational. With its beautifully designed par 72, 6,853-yard course, TPC Piper Glen is the perfect setting for the TEAMS ’10 Tournament, which will be played in a four-person scramble format.
In addition to 18 holes of championship golf, the TEAMS ’10 Golf Tournament registration fee of $250 per person includes round-trip transportation from the Westin Charlotte to the course, a boxed lunch and a post-tournament happy hour and prize awards presentation.
Please click here to register for the TEAMS ’10 Golf Tournament or call Martha Romero toll-free at (877) 577-3700.
5:00 p.m. – 6:00 p.m.
TEAMS Golf Tournament Happy Hour & Prize Awards
TPC Piper Glen Clubhouse
TUESDAY, OCTOBER 19, 2010
7:00 a.m. – 8:00 p.m.
Welcome Desk
Westin Charlotte
7:00 a.m. – 8:00 a.m.
NASC CSEE Breakfast
CCC 213 CD
8:00 a.m. – 7:00 p.m.
Registration
CCC Hall C Concourse
8:00 a.m. – 7:00 p.m.
Welcome Desk
CCC Hall C Concourse
8:00 a.m. – 7:00 p.m.
Internet Message Center
CCC Hall C Concourse
8:00 a.m. – 2:00 p.m.
Exhibitor Set-up
CCC Hall C
8:00 a.m. – 12:00 p.m.
NASC CSEE Fall 2010 Module
CCC 213 AB
"The Impact of Social Media on Sport, Event and Destination Marketing"
Open to NASC members only. Requires a separate registration fee.
Registration: NASC members can register using the NASC Online Registration System (member login required) at sportscommissions.org.
Presented by NASC
Join Dave Serino of Gammet Interactive for this all-encompassing overview of the statistics, usage and trends in social media and how they apply to destinations and sporting events. This presentation will include the five keys to developing a social-media plan:
- Listening: How to use search options and engines to hear what people are saying about you
- Preparing: Getting the right staff members or selecting the right contractors to do the job
- Planning: Deciding on your goals/objectives and then laying out a tentative plan to begin online interaction and engagement
- Engaging: Becoming active in building your brand online and effectively managing your content
- Measurement: How to benchmark and measure your social-media success
In this session, attendees will also discover how to properly use social media applications for their events, including:
- Search Engine Optimization: How SEO is affecting social media, why it is important, how to write for social media search optimization
- Websites: How you can design a social-media friendly website
- Blogging: Why it's important, the applications you can use to accomplish it and how it can enhance the perception of your event/destination
- Online Photo Sharing: Understanding the importance of Panoramio, building and organizing an image library on Flickr
- Online Mapping: Why and how "my maps" can be used to enhance the experience of the event participant
- Online Video: How to develop good video content, where to post it and how to optimize it for best results
- Facebook: How to market and publicize your event on the social-networking site, along with connecting and building relationships with participants
- Twitter: Developing a strategy for use, why and how it can impact events and how you can use it as an onsite communication tool
Dave Serino/Gammet Interactive
8:00 a.m. – 9:00 a.m.
Fundraising Boot Camp Continental Breakfast
CCC 217A
9:00 a.m. – 1:00 p.m.
Fundraising Boot Camp
Learn how to create a dynamic and powerful development plan to raise money and awareness for the charitable causes supported by sports-related organizations in this half-day boot camp session. Participants in the Fundraising Boot Camp will learn how to:
- Create unique cause-marketing programs
- Develop your USP (Unique Service Proposition) to guarantee fundraising success
- Create the compelling ask
- Demonstrate your value to all of your donors and prospects
- Take a potential giver from "suspect" to "prospect" to "donor"
- Understand how your philanthropy can support your business strategy
- Understand the value of your charitable work to your overall brand strategy
- Develop a step-by-step fundraising plan in one easy session
Kurt Aschermann, president of Charity Partners Foundation, which helps several national charities with their fundraising efforts, will facilitate the session. Aschermann is the former chief marketing and development officer for the Boys & Girls Clubs of America. While with the Boys & Girls Clubs, Aschermann created and implemented a fundraising strategy that resulted in corporate partnerships with, among others, Coca-Cola, JCPenney and Circuit City. In 2006, he helped actor Denzel Washington prepare his book, "A Hand to Guide Me," which has raised hundreds of thousands of dollars for Boys & Girls Clubs.
TEAMS '10 attendees will be admitted to the Fundraising Boot Camp as part of their TEAMS registration. For those interested only in the Fundraising Boot Camp, the $250 registration fee also will allow participants complimentary admission to all TEAMS '10 Conference activities on Tuesday, October 19.
To register for the Fundraising Boot Camp only, please visit givingback.org.
12:00 p.m. – 1:30 p.m.
NASC Board of Trustees Luncheon Meeting
CCC 212AB
1:45 p.m. – 2:00 p.m.
Preconference Musical Performance
CCC Ballroom
The U.S. Army's 82nd Airborne Division's All-American Chorus, based in Fort Bragg, North Carolina, is one of the most sought-after vocal groups in the Armed Forces. Join us just prior to the start of General Session #1 to experience for yourself the talents that have led this amazing group of vocalists to perform at sporting events and other functions nationwide.
2:00 p.m. – 3:00 p.m.
Mandatory Attendee & Exhibitor Meeting
CCC Ballroom
General Session #1: "Welcome to Charlotte and TEAMS '10!"
Whether you're a first-time attendee or have attended TEAMS numerous times in the past, get your TEAMS '10 experience off to an informative and productive start by attending this mandatory session, which will provide a 360-degree view of how to achieve your goals at TEAMS. Be sure to bring your registration packet (including your appointment schedules) to this session. TEAMS attendees will be welcomed by state and local dignitaries, including the mayor of Charlotte, a player from the Charlotte Bobcats and the president of the Charlotte Panthers. Attendees will also enjoy a performance of the National Anthem by the All-American Chorus.
3:00 p.m. – 4:00 p.m.
Mating Session: Introductions
CCC Ballroom
In this session, attendees will hear from 20 different sports organizations. Each organization will have three minutes to present an overview of their sport, the events they’re organizing and their business development goals for TEAMS '10. Exhibitors and sponsors are encouraged to bring their appointment schedules to this session and fill any available appointment slots by connecting with the event organizers at the Mating Session. Attending this session will also make the pre-scheduled appointment sessions more productive.
3:00 p.m. – 4:30 p.m.
Mating Session Hospitality
CCC Ballroom Prefunction Area
3:00 p.m. – 4:45 p.m.
Mating Session: Appointment Setting
CCC Ballroom Prefunction Area
In addition to the 20 sports organizations that took the stage for introductions, several additional sports organizations that are interested in meeting with host cities and suppliers will be available for appointment setting. Reminder: Please do not attempt to hold meetings with event organizers during this session. Instead, set a time to meet during the TEAMS Expo or at one of the social functions later during TEAMS.
5:00 p.m. – 7:00 p.m.
Expo Open with Reception
CCC Hall C
5:00 p.m. – 7:00 p.m.
Personal Appointment Sessions on Expo Floor
CCC Hall C
7:30 p.m. – 8:00 p.m.
Opening Night Transportation
Westin Charlotte
8:00 p.m. – 10:00 p.m.
TEAMS ‘10 Opening Celebration
Charlotte Motor Speedway
10:00 p.m. – 12:00 a.m.
Late-Night Networking Lounge
Westin Charlotte Lobby Bar
WEDNESDAY, OCTOBER 20, 2010
7:30 a.m. – 7:00 p.m.
Welcome Desk
Westin Charlotte
8:00 a.m. – 5:30 p.m.
Registration
CCC Hall C Concourse
8:00 a.m. – 3:30 p.m.
Registration
CCC Hall C Concourse
8:00 a.m. – 5:30 p.m.
Internet Message Center
CCC Hall C Concourse
8:30 a.m. – 10:30 a.m.
Morning Hospitality
CCC Ballroom Prefunction Area
9:00 a.m. – 9:15 a.m.
Welcome Back & General Announcements
CCC Ballroom
9:15 a.m. – 10:15 a.m.
General Session #2
CCC Ballroom
General Session #2: "The State of the Sports-Events Industry"
As the economy has struggled to recover this past year, the sports-event industry has continued to outperform most other segments of the travel industry. In this session, you'll hear reports on the industry from several perspectives that will bring you up to speed and position you for success in the coming year. Expect insights into the "new normal" during this riveting panel discussion.
10:15 a.m. – 10:30 a.m.
Morning Break
CCC Ballroom Prefunction
10:30 a.m. – 11:30 a.m.
General Session #3
CCC Ballroom
General Session #3: "New Leadership at the NCAA: One on One with Mark Emmert"
In one of his first appearances since becoming the fifth president of the NCAA, Mark Emmert will share his vision for the leading collegiate sports sanctioning organization. Formerly the president of the University of Washington, Emmert has taken the reins of the NCAA in the midst of new conference alignments and ongoing calls for a football playoff. In this fascinating session, Emmert will discuss the organizational restructuring of the NCAA as well as his views on student-athlete academic standards. Emmert will also answer questions from the audience.
Mark Emmert/NCAA
Moderator: Timothy Schneider/SportsTravel
11:30 a.m. – 3:00 p.m.
TEAMS '10 Expo Open
CCC Hall C
11:30 a.m. – 1:00 p.m.
Buffet Lunch in Expo Hall
CCC Hall C
12:00 p.m. – 3:00 p.m.
Personal Appointment Sessions on Expo Floor
CCC Hall C
3:00 p.m. – 3:15 p.m.
Transportation to Off-Site Practicums
CCC Main Entrance
3:15 p.m. – 5:30 p.m.
Off-Site Practicum #1
U.S. National Whitewater Center
Experience all the thrill and variety of the U.S. National Whitewater Center (USNWC) when you go behind the scenes of one of North Carolina's unique sporting venues during this exciting practicum. Located on the banks of the Catawba River, a short drive from downtown Charlotte, the USNWC is nestled in nearly 400 acres of historic woodlands and combines unlimited outdoor adventure with state-of-the-art conference and meeting facilities, large outdoor event and music venues, a retail store and a restaurant. The USNWC's centerpiece is a multi-channel, re-circulating whitewater river—the largest of its kind in the world. The river circulates more than 12 million gallons of water, producing a variety of conditions suitable for beginners and Olympic athletes alike. The river's channels are divided among three course with Class II to IV rapids that can be navigated via kayak or guided raft. TEAMS attendees will gain insights into how the site was selected for the facility, the special challenges involved in its construction, the ongion operational aspects of the facility and how sports venues such as the USNWC can be marketed to a variety of users.
3:15 p.m. – 5:30 p.m.
Off-Site Practicum #2
Time Warner Cable Arena
Home of the NBA's Charlotte Bobcats and the AHL's Charlotte Checkers, and the premier destinaton for top-rated concerts and events, the Time Warner Cable Arena features multiple seating options and unique locations for eating and socializing. Time Warner Cable Arena was built by the City of Charlotte and opened in October 2005. The arena is operated by Bobcats Sports & Entertainment and features a center-hung video display and scoreboard that is the most technologically advanced scoreboard and sound system in the country and features the largest video screen in use in any NBA facility. A unique, three-dimensional, backlit cityscape above the scorebaord features the Charlotte skyline and uses a 360-degree projection system that allows the skyline to change and feature graphics such as airplaines and fireworks and nighttime or daytime skies. Participants in this practicum will learn about the technical aspects of operating the arena's cutting-edge electronics and how the Time Warner Cable Arena has adopted several green initiatives to make this major sports and entertainment venue more environmentally friendly.
3:15 p.m. – 5:30 p.m.
Off-Site Practicum #3
Michael Waltrip Racing Headquarters
Go behind the scenes to learn what it takes to get a NASCAR team to the track each week at the 11-acre headquarters complex of Michael Waltrip Racing. Michael Waltrip Racing fields three Sprint Cup and one Nationwide Series Toyota race teams. Participants in this practicum will view all aspects of race-car production, including the paint booth, machine shop, shock assembly, gears and transmission, pit practice are and fabrication departments. All TEAMS attendees will have the chance to see "Race to the Green Flag," a short film that encapsulates a week in the life of Michael Waltrip Racing as well as MWR's memorabilia collection, which includes Michael Waltrip's two Daytona 500 championship trophies.
5:30 p.m. – 6:00 p.m.
Off-Site Practicum Transportation to Westin Charlotte
Practicum locations
6:00 p.m. – 10:00 p.m.
Open Evening
10:00 p.m. – 12:00 a.m.
Late-Night Networking Lounge
Whisky River at the Epi-Centre
Take two ounces of Rock and Roll, an ounce of Country, add a splash of Southern hospitality, mix and you'll have Whisky River, site of Wednesday night's Late-Night Lounge. Located at The EpiCentre in Uptown Charlotte, Whisky River offers a unique blend of unpretentious charm, feel-good music and spontaneous atmosphere, which makes it the perfect place for TEAMS attendees to relax and network. Owned by NASCAR superstar Dale Earnhardt, Jr., Whisky River will also be the site of the Fourth Annual Texas Hold 'Em Tournament, a by-invitation-only tournament for event organizers sponsored by the Dallas Forth Worth Area Sports Alliance.
THURSDAY, OCTOBER 21, 2010
7:30 a.m. – 7:30 p.m.
Welcome Desk
Westin Charlotte
8:00 a.m. – 6:00 p.m.
Registration
CCC Hall C Concourse
8:00 a.m. – 6:00 p.m.
Welcome Desk
CCC Hall C Concourse
8:00 a.m. – 5:00 p.m.
Internet Message Center
CCC Hall C Concourse
8:30 a.m. – 10:30 a.m.
Morning Hospitality
NASCAR Hall of Fame
9:00 a.m. – 9:15 a.m.
Welcome Back & General Announcements
NASCAR Hall of Fame
9:15 a.m. – 10:30 a.m.
General Session #4
NASCAR Hall of Fame
General Session #4: "From Moonshine to Millions: The Evolution of NASCAR"
In this rare off-site General Session, TEAMS attendees will get an exclusive, first-hand look at the new NASCAR Hall of Fame. Located adjacent to the Charlotte Convention Center, the 150,000-square-foot facility is a high-tech entertainment attraction honoring the history and heritage of NASCAR. Designed to educate and entertain race fans and non-fans alike, the venue includes artifacts; interactive exhibits; the 278-person, state-of-the-art High Octane Theater; the Hall of Honor; a restaurant; a retail outlet; and a NASCAR Media Group–operated broadcast studio. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority. From the down-home history of stock car racing to the legendary drivers and their race cars to the big business that NASCAR has become, you'll experience it all at the spectacular NASCAR Hall of Fame.
10:30 a.m. – 11:15 a.m.
Self-Guided Tours
NASCAR Hall of Fame
11:30 a.m. - 1:45 p.m.
SportsTravel Awards Luncheon
CCC Ballroom
Celebrate the best in sports-event management and production as we announce the winners of the 2010 SportsTravel Awards.The luncheon concludes with the announcement of the TEAMS '11 host city.
2:00 p.m. – 5:00 p.m.
Expo Open with Appointment Sessions
CCC Hall C
5:00 p.m. – 6:00 p.m.
Event Organizer Shipping Center
CCC Hall C Concourse
5:00 p.m. – 7:00 p.m.
Exhibitor Tear-down
CCC Hall C
7:15 p.m. – 8:00 p.m.
Transportation to Closing Party
7:30 p.m. – 11:00 p.m.
TEAMS ‘10 Closing Party
The Fillmore at NC Music Factory
This high-energy celebration will feature the incredible talents of the nine-member Zippers Band, which has performed in venues nationwide. Be sure you're on hand when one lucky event organizer wins a $5,000 cash prize during the closing party. Post-party, attendees are encouraged to sample the range of entertainment options available at the NC Music Factory. As a convenience, transportation back to the Westin Charlotte will be provided until 12 midnight.
10:00 p.m. – 12:00 a.m.
Late-Night Networking Lounge Location to be announced
PHILANTHROPIC FRIDAY, OCTOBER 22, 2010
8:30 a.m. – 2:00 p.m.
Welcome Desk
Westin Charlotte
8:45 a.m. – 9:00 a.m.
Bus Loading for TEAMS Community Service Project
Westin Charlotte
9:00 a.m – 1:00 p.m.
TEAMS Community Service Project
To be announced
1:00 p.m. – 1:15 p.m.
Bus Loading for Westin Charlotte
To be announced
SATURDAY, OCTOBER 23, 2010
10:00 a.m. – 4:00 p.m.
Optional: Off-Site Tours
Optional customized tours are available for event organizers who wish to experience more of what makes Charlotte and North Carolina the place for sporting events. Please contact Mike Anderson at Visit Charlotte at (704) 331-2740.
SUNDAY, OCTOBER 24, 2010
1:00 p.m.
Optional: Carolina Panthers vs San Francisco 49ers
Bank of America Stadium
Requires separate admission. Check back for more details.
To become a sponsor or to exhibit at TEAMS '11, e-mail Lisa Furfine, Yvonne Garcia or Ilana Edell, or call toll-free (877) 577-3700.
Return to the TEAMS '11 home page
