Allied Esports Launches Venue Affiliate Program

Allied Esports has launched a venue affiliate program designed to encourage more development of esports-specific properties. The Allied Esports Property Network will allow entities to license Allied Esports’ design, development and operations for their own venues. Affiliate members will also be able to tap into the tournament system being offered at other Allied Esports venues with the chance for live events to culminate at the company’s flagship HyperX Esports Arena Las Vegas.

The network will also offer members exclusive brand licensing rights and participation in proprietary tournaments and event programming. Members of the network will also receive guidance for venue development; design conceptualization and planning; tournament organization; and content creation and distribution; as well as shared sponsorship opportunities.

“The Allied Esports Property Network aligns like-minded operators around the world, which we believe is a recipe for building even more powerful offerings for gamers, streamers, teams, sponsors and fans to create unparalleled experiences and content together,” said Jud Hannigan, CEO of Allied Esports. “As we continue to add more global flagship properties and expand our fleet of esports trucks, this new affiliate program will organically grow our footprint worldwide and provide members with an incredible opportunity to participate in our event and content calendar, while operating their own facilities in a way that best suits their respective regions and customer base.”

In addition to the Esports Arena Las Vegas at the Luxor Hotel & Casino, Allied operates Esports Arena Orange County in Santa Ana, California; Esports Arena Oakland; Esports Studio in Hamburg, Germany; and China-based Lianmeng Dianjing Beijing Arena, Lianmeng Dianjing SEG Shenzhen Arena, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Hangzhou Arena. It also maintains a fleet of mobile trucks that can offer esports experiences in any location.

Allied Esports has also announced a multiyear agreement with Fortress Esports Pty Ltd, a gaming, esports and entertainment venue enterprise in Australia. The deal includes exclusive rights to esports venue development in Australia and New Zealand. The first Fortress Esports venue is scheduled to open next year in Melbourne.