2021 Intermountain Healthcare Freestyle International FIS Ski World Cup at Deer Valley ResortAerialsPhoto: Steven Kornreich/U.S. Ski Team@usskiteam // @steven_kornreich
A competitor flies through the air during the 2021 Intermountain Healthcare Freestyle International FIS Ski World Cup event at Deer Valley Resort. Photo by U.S. Ski & Snowboard

Case Study: How to Host a Safe Winter Sports Event

The United States Ski and Snowboard Association recently hosted the FIS Freestyle World Cup at Utah’s Deer Valley Resort, the first World Cup event on U.S. soil since COVID-19 began spreading throughout the country nearly a year ago. Along with a U.S. women’s sweep in dual moguls, there were no subsequent positive COVID tests. To be […]

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Photo: Michael Troutman/www.dmtimaging.com
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/www.dmtimaging.com via SeeMonterey.com

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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Jon Rahm, lower right, walks down with 13th fairway with his caddy, Adam Hayes, on the South Course during the final round of the Farmers Insurance Open at Torrey Pines on January 31, 2021, in San Diego. (AP Photo/Gregory Bull)

Farmers Insurance Open Organizers Give Inside Look at Tournament Preparations

The differences in planning and producing a PGA Tour event, especially in a state with stringent restrictions on fans and on-hand employees, was laid bare during a recent webinar featuring those involved with the recent Farmers Insurance Open at Torrey Pines Golf Course in San Diego. Nick Schling, director of operations for the Farmers Insurance […]

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Cubano sausage at Hard Rock Stadium. Photo: Courtesy of Hard Rock Stadium

Centerplate CEO: What to Expect from Stadium Concessions

The College Football Playoff National Championship may have looked the same on the field as any other recent year: Alabama won, again — its sixth title under Coach Nick Saban since 2009. But for the 14,926 fans who attended the January 11 game at Hard Rock Stadium in Miami, the experience was anything but normal. […]

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A conscious effort by city leaders in Indianapolis to create a concentration of sports venues and hotels in downtown has paid off with large events over the years. (Photo: Visit Indy)

How Indianapolis Landed the NCAA Basketball Tournament

The NCAA started calling in the fall. In an effort to cut down on team travel during the COVID-19 pandemic, would Indianapolis — which was set to host the 2021 Final Four — be interested or willing to host the entire Men’s Division I Basketball Tournament? The answer, of course, was yes. But the delay […]

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Portland's Diego Valeri takes a corner kick during the MLS is Back Tournament at the ESPN Wide World of Sports Complex in Orlando, Florida. In the background are a series of massive blue screens that the league used for broadcasts to show virtual fan parties and sponsor logos during the tournament.

Case Study: How Major League Soccer
Has Pulled Off Its 25th Season

Major League Soccer began in 1996 with 10 teams. Now in its 25th season, the league has 26 teams as Inter Miami — with world superstar David Beckham as owner — and Nashville SC debuted as the newest expansion franchises. The league was planning a season unlike any other in 2020 to celebrate its silver anniversary, […]

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Photo: Courtesy of Jackalope

Micro Events and Web Episodes:
How One Event Organizer Repositioned His Business

Twenty years ago, Micah Desforges launched Ripper Skateboards, a project that began as a passion play of sorts for the Montreal native who was a skateboarder and action sports enthusiast. Over the course of a decade, the brand grew in popularity, generating a social media following that still boasts nearly 70,000 followers on Facebook even though […]

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Carlos Silva: How World TeamTennis Held a Season with Fans in the Stands

 World TeamTennis has been around for years and has certainly has had to adapt over that time. But the recently completed 45th season was the most unusual one yet. Instead of playing matches in the league’s nine home markets, the league co-founded by Billie Jean King played the entire season at the Greenbrier Resort […]

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Lisa Baird: Staging a Monthlong Tournament During a Pandemic

Few commissioners of professional sports have had to undergo the immediate challenges that faced Lisa Baird when she took over the National Women’s Soccer League. While her professional background included a decade as chief marketing officer of the U.S. Olympic and Paralympic Committee and a similar role before that at the National Football League, not […]

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AAU Junior National Volleyball Championships
AAU held its Junior Nationals Volleyball Championships this summer, but indoor events during the winter will pose new challenges for event organizers. Photo: AAU

Case Study: How AAU Hosted an Indoor
Tournament for 10,000 People

In a typical year, the AAU Junior National Volleyball Championships will attract more than 45,000 athletes to two of the largest venues in Orlando, Florida — the ESPN Wide World of Sports Complex and the Orange County Convention Center — making it one of the largest youth sports events in the country. But 2020 is […]

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