MLS Orlando3
Portland's Diego Valeri takes a corner kick during the MLS is Back Tournament at the ESPN Wide World of Sports Complex in Orlando, Florida. In the background are a series of massive blue screens that the league used for broadcasts to show virtual fan parties and sponsor logos during the tournament.

Case Study: How Major League Soccer
Has Pulled Off Its 25th Season

Major League Soccer began in 1996 with 10 teams. Now in its 25th season, the league has 26 teams as Inter Miami — with world superstar David Beckham as owner — and Nashville SC debuted as the newest expansion franchises. The league was planning a season unlike any other in 2020 to celebrate its silver anniversary, […]

Continue Reading
Posted On :
Jackalope_Samedi_YannRoy_2018_097
Photo: Courtesy of Jackalope

Micro Events and Web Episodes:
How One Event Organizer Repositioned His Business

Twenty years ago, Micah Desforges launched Ripper Skateboards, a project that began as a passion play of sorts for the Montreal native who was a skateboarder and action sports enthusiast. Over the course of a decade, the brand grew in popularity, generating a social media following that still boasts nearly 70,000 followers on Facebook even though […]

Continue Reading
Posted On :
ST Podcast Carlos Header

Carlos Silva: How World TeamTennis Held a Season with Fans in the Stands

 World TeamTennis has been around for years and has certainly has had to adapt over that time. But the recently completed 45th season was the most unusual one yet. Instead of playing matches in the league’s nine home markets, the league co-founded by Billie Jean King played the entire season at the Greenbrier Resort […]

Continue Reading
Posted On :
ST Podcast Lisa Baird Template

Lisa Baird: Staging a Monthlong Tournament During a Pandemic

Few commissioners of professional sports have had to undergo the immediate challenges that faced Lisa Baird when she took over the National Women’s Soccer League. While her professional background included a decade as chief marketing officer of the U.S. Olympic and Paralympic Committee and a similar role before that at the National Football League, not […]

Continue Reading
Posted On :
AAU Junior National Volleyball Championships
AAU held its Junior Nationals Volleyball Championships this summer, but indoor events during the winter will pose new challenges for event organizers. Photo: AAU

Case Study: How AAU Hosted an Indoor
Tournament for 10,000 People

In a typical year, the AAU Junior National Volleyball Championships will attract more than 45,000 athletes to two of the largest venues in Orlando, Florida — the ESPN Wide World of Sports Complex and the Orange County Convention Center — making it one of the largest youth sports events in the country. But 2020 is […]

Continue Reading
Posted On :
Jon Rahm
Jon Rahm of Spain won the recent Memorial Tournament in Dublin, Ohio, one of many events the PGA Tour has managed to execute since June. (AP Photo/Darron Cummings)

Case Study: How the PGA Tour’s Aggressive COVID-19 Testing Has Kept Events Going

If you were to draw up a sport suited for social distancing, it would be hard to craft something better than golf. Nonetheless, the efforts being taken by the PGA Tour to protect its players, caddies and essential event staff at its events, which have been taking place since mid-June, are extraordinary. “We have the […]

Continue Reading
Posted On :
Major League Lacrosse Anne Evans
Major League Lacrosse chose Navy–Marine Corps Stadium in Annapolis, Maryland, to conduct its abbreviated 2020 season. Photo: Anne Evans/MLL

Case Study: 5 Takeaways from MLL’s Mini Season

Last season, Major League Lacrosse staged events over a longer period of time than typical—ending its season in October instead of Labor Day—in an effort to get lacrosse fans even more aware of the product that has allowed the league to reach its 20th season. This year, the league wrapped a week-long tournament at one venue […]

Continue Reading
Posted On :
TopRankA

Case Study: How Top Rank Created a Boxing Bubble

There are few events that can bring an electricity to the venue and surrounding area than a big-time boxing event. Some of the world’s biggest fights staged in New York and Las Vegas have led to legendary tales of a city being packed with celebrities and regular fans alike both ringside and around a central […]

Continue Reading
Posted On :
Steve Stenersen ST Logo

Steve Stenersen: How US Lacrosse is Approaching Return to Play

Lacrosse has been one of the few sports seeing steadily increased participation growth in recent years. But the coronavirus pandemic has had an outsized impact on US Lacrosse, the sport’s national governing body, as it has for many organizations. In this episode of the SportsTravel Podcast with SportsTravel Editor and Publisher Jason Gewirtz, longtime president […]

Continue Reading
Posted On :
Ripken Baseball
Photo by Glossy Finish

Case Study: Ripken Baseball Gets Back on the Field

The summer months traditionally are filled with travel for families. For families with young athletes, those trips are about more than seeing a new city. They are often about traveling for tournament action. As states increasingly relax regulations and allow public gatherings, youth organizations are restarting tournament play after a long period of inactivity. And […]

Continue Reading
Posted On :