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Competitors enter the water at the International Swimming League competition at Indiana University natatorium on October 5 in Indianapolis. (Alfredo Falcone/LaPresse via AP Images)

International Swim League Broadens the Sport’s Visibility

A new international league features some of the biggest names in swimming—competing in a popular team format that has proven popular with TV-friendly meets—and already has recorded multiple sellouts before Continue Reading

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Former UCLA gymnast Katelyn Ohashi, whose perfect 10 floor routine last year was a viral internet sensation, is among those who have committed to compete at the inaugural Aurora Games in August in Albany, New York. Associated Press/Ben Liebenberg

Aurora in Albany in August

Named after the Roman goddess of the dawn and conceived as a way to celebrate women’s sports, the inaugural Aurora Games are scheduled to take place August 20–25 in Albany, Continue Reading

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The Adrian Phillips Ballroom at historic Boardwalk Hall in Atlantic City, New Jesery, was the site of the opening celebration for the EsportsTravel Summit.

Headlines Made at EsportsTravel Summit in Atlantic City

The EsportsTravel Summit brought 300 esports event organizers, destinations and suppliers together for an event that featured several significant announcements, including the first research into the travel impact of esports Continue Reading

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Park City Prepares for World Championships

If you ask Bill Malone how the weather is, he just might reply, “Great! We’re expecting a lot of snow!” Heaps of snow is always good news in Park City, Utah, where Malone serves as president and CEO of the Chamber of Commerce and CVB. And snowstorms are especially good news right now, as the city prepares for the 2019 FIS Snowboard, Freestyle and Freeski World Championships presented by Toyota, scheduled for Deer Valley Resort, Park City Mountain and Solitude Mountain Resort, February 1–10. It was quite a coup for Utah to land the championships, which are held every other year

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A considerable amount of coordination is required for TEAM IP to receive the logos from teams and get products to bowl games in a timely fashion. Photograph: Team IP

The Merchandise Bowl: A Look Into How Apparel Adds to the Game Experience

College bowl season can stretch the limits of event organizers. Few sports events of that size and scope have such little time to know which teams and fan bases will Continue Reading

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Photograph: Lloyd Images

Sailing Goes Extreme in San Diego

For years, the inherent challenge for spectators at a sailing event was the field of play itself. Boats would go out to sea and hours later they would return, with few ways for fans to see any of the action. That has been changing in recent years, as the sport’s pinnacle event, the America’s Cup