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Tampa Bay’s Ready for Spotlight of Unique Super Bowl

Hosting a Super Bowl is stressful for any destination with months of planning, countless meetings and every detail checked repeatedly. That could be the lines on the field, lines at a fan event or lines in a makeshift parking lot. Now try to picture all of the organizational work that entails hosting one of the […]

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TEAMS ’20 Virtual from Houston Will Connect
the Global Sports-Event Industry

Northstar Meetings Group has announced that the TEAMS ’20 Conference & Expo—the world’s largest gathering of sports-event organizers—will be an all-digital “Virtual from Houston” experience that connects event organizers, destinations and sports-industry thought leaders from across the United States and around the globe. Participants in the immersive online experience from October 19–22 will include the […]

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Major League Lacrosse chose Navy–Marine Corps Stadium in Annapolis, Maryland, to conduct its abbreviated 2020 season. Photo: Anne Evans/MLL

Case Study: 5 Takeaways from MLL’s Mini Season

Last season, Major League Lacrosse staged events over a longer period of time than typical—ending its season in October instead of Labor Day—in an effort to get lacrosse fans even more aware of the product that has allowed the league to reach its 20th season. This year, the league wrapped a week-long tournament at one venue […]

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US Open Tennis
Serena Williams has said she intends to play at the 2020 U.S. Open. Photo: Eduardo Munoz Alvarez/AP Images

How the U.S. Open Plans to Isolate Players from COVID-19

The USTA formally announced that the U.S. Open will be played in 2020, along with the Western & Southern Open, which will be moved from its longtime home in Cincinnati to the Billie Jean King National Tennis Center in New York. And in announcing the events’ return, which will occur without spectators, the governing body […]

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On Assignment: A Stadium Shows Its Versatility

It can be one of the little annoyances that fans can experience either in the stadium or watching on television: Seeing the lines of one sport—washed out or not—on the field as you watch action from a different sport. That annoyance is what made the field for the recent LA Sevens international rugby match at […]

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HSBC New Zealand Sevens 2020 – Men’s
USA's Ben Pinkelman fends off the Wales defense on day two of the HSBC New Zealand Sevens 2020 men's competition at FMG Stadium Waikato on 26 January, 2020 in Hamilton, New Zealand. Photo credit: Mike Lee - KLC fotos for World Rugby

Rugby Sevens Ready to Put Roots in Los Angeles

With participation on the rise and its status as an Olympic sport secure, rugby is looking to expand its brand as the LA Sevens brings the up-tempo, fan-friendly rugby sevens format to Los Angeles. Dignity Health Sports Park in Carson, California, will host 16 national teams in a two-day event February 29–March 1 that features the […]

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On Assignment: Rose Bowl

If you like bowl season, you have the Rose Bowl to thank. One of the first stadiums to get the bowl moniker, the legendary Pasadena, California, venue pretty much gave rise to the term “bowl games” and the season in late December and early January when the biggest college football showpieces are staged. To walk […]

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Virginia’s Blue Ridge Lands Ironman

In recent years, Ironman has been in acquisition mode. One of those purchases involved three former Rev3 races, including a 70.3 triathlon held in Williamsburg, Virginia. After fulfilling a commitment to hold the 2019 event in May, Ironman decided to shift the event to midsummer, something the colonial city’s already bustling summer tourism scene couldn’t […]

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ISL Competition Indiana University
Competitors enter the water at the International Swimming League competition at Indiana University natatorium on October 5 in Indianapolis. (Alfredo Falcone/LaPresse via AP Images)

International Swim League Broadens the Sport’s Visibility

A new international league features some of the biggest names in swimming—competing in a team format that has proven popular with TV-friendly meets—and already has recorded multiple sellouts before the inaugural season culminates with a showpiece event in Las Vegas. The International Swimming League, which is paying its athletes a salary to compete, hints that things […]

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