19AOFStaltLake3

USA Weightlifting Goes Hybrid With Events in Salt Lake City

When USA Weightlifting decided that it wanted to hold a pair of events in a hybrid fashion, it knew exactly which destination it would go to for the in-person portion of its competitions. “The one thing with Salt Lake is that I know I can go to (their) team with essentially any idea and they’ll […]

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USA Volleyball

Poised for Pandemic, SloCoach Makes Move in United States

On the surface, it would appear that SloCoach would be one of those companies that must have formed as a response to the COVID-19 pandemic. An online coaching tool where athletes can upload videos of themselves practicing their sports—with professional or Olympic-level athletes or coaches returning a video critique—seems to be tailor-made for the new […]

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American Ninja Warrior – Season 9
AMERICAN NINJA WARRIOR -- "Los Angeles Qualifier" -- Pictured: Natalie Duran -- (Photo by: Tyler Golden/NBC)

Ninja Makes its Move to the Mainstream

If you’ve ever watched an episode of “American Ninja Warrior,” you know the excitement that comes with watching athletes conquer seemingly impossible feats while scaling some of the most challenging and creative obstacles imaginable. Beyond the television spectacle, the sport known more commonly as ninja in recent years has developed an event infrastructure across the […]

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Migz61

USA Synchro Rebrands to USA Artistic Swimming

The sport of synchronized swimming has always been about alignment. The precision moves of the athletes to music form the basis of the sport’s scoring as well as the appeal for fans, who appreciate the athleticism and artistry involved in the choreography. But at the international level, the alignment over what the sport should be […]

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USATH1

How USA Team Handball Plans to Break Through

Barry Siff is in a place several before him have been. But he hopes—and has produced some early evidence—that he can be the one to put the entertaining sport of team handball on the map in the United States. “It’s a sport that’s designed for America that isn’t known here,” said Siff, CEO of USA […]

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Tokyo 2020 Karate
An athlete performs kata moves during a karate test event at Nippon Budokan, a venue for karate at the 2020 Olympic Summer Games in Tokyo. Photo: Jae C. Hong/AP Images

Karate Steps Into the Spotlight

At a time when MMA-style fighting dominates the martial arts landscape, karate is working to expand its own patch of ground. “The beauty of karate is that it’s a lifetime sport,” said Phil Hampel, CEO of USA Karate, which counts 3,200 members. “It adjusts and adapts.” There’s plenty of evidence of the sport’s adaptability, both […]

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USA Basketball Twitch
Team USA's exhibition match with Canada in the lead-up to the FIBA World Cup was among the games included in a new streaming deal between USA Basketball and Twitch. Photo: Rick Rycroft/AP Images

USA Basketball Draws Up Play With Twitch

  Twitch is known for its longtime role as an online platform in esports, where players can build a following and fans can watch events from around the world, either in real time or after the fact. But the growing platform hasn’t ventured too far into the Olympic landscape until a recent announcement that it […]

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USA Weightlifting college nationals
USA Weightlifting hosts a national university championship but is hoping to become an emerging sport in NAIA. Photo: USA Weightlifting

USA Weightlifting Makes NAIA Push

In weightlifting, it’s a matter of seconds between the time an athlete attempts a lift and the time he or she finishes the move. But several recent efforts by USA Weightlifting to attract new athletes—including a concerted push to become a collegiate sport through the National Association of Intercollegiate Athletics—are designed for the long haul. […]

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USOPC New Logo

U.S. Olympic Committee Formally Changes Name

The United States Olympic Committee formally changed its name to the United States Olympic & Paralympic Committee (USOPC), it announced Thursday during its quarterly meeting in Chicago. The name change was unanimously approved by the USOPC board of directors, and is effective immediately on its social and digital platforms. Changes to signage at the U.S. […]

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USeF logo_final

Is There an Esports NGB? Yes, But It’s Complicated

In traditional sports, there is almost always a national governing body and an international federation that serves to guide the sport, set its rules, establish frameworks for competitions and set expectations for athletes. But in the world of esports, the situation is a bit more complex. To a large extent, tournaments and competitions are unregulated […]

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