USA Synchro Rebrands to USA Artistic Swimming

The sport of synchronized swimming has always been about alignment. The precision moves of the athletes to music form the basis of the sport’s scoring as well as the appeal for fans, who appreciate the athleticism and artistry involved in the choreography. But at the international level, the alignment over what the sport should be Continue Reading

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How USA Team Handball Plans to Break Through

Barry Siff is in a place several before him have been. But he hopes—and has produced some early evidence—that he can be the one to put the entertaining sport of team handball on the map in the United States. “It’s a sport that’s designed for America that isn’t known here,” said Siff, CEO of USA Continue Reading

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USA Basketball Twitch
Team USA's exhibition match with Canada in the lead-up to the FIBA World Cup was among the games included in a new streaming deal between USA Basketball and Twitch. Photo: Rick Rycroft/AP Images

USA Basketball Draws Up Play With Twitch

  Twitch is known for its longtime role as an online platform in esports, where players can build a following and fans can watch events from around the world, either in real time or after the fact. But the growing platform hasn’t ventured too far into the Olympic landscape until a recent announcement that it Continue Reading

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USA Weightlifting college nationals
USA Weightlifting hosts a national university championship but is hoping to become an emerging sport in NAIA. Photo: USA Weightlifting

USA Weightlifting Makes NAIA Push

In weightlifting, it’s a matter of seconds between the time an athlete attempts a lift and the time he or she finishes the move. But several recent efforts by USA Weightlifting to attract new athletes—including a concerted push to become a collegiate sport through the National Association of Intercollegiate Athletics—are designed for the long haul. Continue Reading

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USOPC New Logo

U.S. Olympic Committee Formally Changes Name

The United States Olympic Committee formally changed its name to the United States Olympic & Paralympic Committee (USOPC), it announced Thursday during its quarterly meeting in Chicago. The name change was unanimously approved by the USOPC board of directors, and is effective immediately on its social and digital platforms. Changes to signage at the U.S. Continue Reading

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USeF logo_final

Is There an Esports NGB? Yes, But It’s Complicated

In traditional sports, there is almost always a national governing body and an international federation that serves to guide the sport, set its rules, establish frameworks for competitions and set expectations for athletes. But in the world of esports, the situation is a bit more complex. To a large extent, tournaments and competitions are unregulated Continue Reading

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NJCAA Board of Regents Chairman Mick McDaniel, Carolina Panthers and former NJCAA athlete Ian Thomas, and NJCAA President and CEO Christopher Parker took part in an official ribbon-cutting to open the new offices in Charlotte, North Carolina. Photograph: NJCAA

NJCAA Relocates Headquarters to Charlotte

Citing a desire to move closer to its members, the National Junior College Athletic Association has officially opened its new headquarters in Charlotte, North Carolina, the latest in a string of new initiatives for the association. The move from Colorado Springs, where the NJCAA had been located since 1985, had been in the works for Continue Reading

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In the Fall the views are the most breathtaking of all
Photograph: Ryan Voight

Ensuring a Sport’s Future: How U.S. Hang Gliding and Paragliding Saved Itself

It was August 2015 when Martin Palmaz first got the word. As executive director of the U.S. Hang Gliding & Paragliding Association, Palmaz was regularly in touch with the flight schools around the country that help keep the sport aloft. This time, one of them was relaying some distressing news: Its insurance policy was not Continue Reading

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A 30-second commercial featuring young swimmers performing various activities underwater promotes participation in others sports. Photograph: USA Swimming

USA Swimming Promotes Multisport Athletes

It may seem counterintuitive for an organization to grow its membership by encouraging participation in other sports, but USA Swimming is doing just that. With the launch of a new membership category and ad campaign, the national governing body is urging kids to take up swimming while also participating in other activities. To make that Continue Reading

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