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USA Swimming Signs First Alcohol Sponsor

Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]

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Closing Thoughts on the 2018 Olympic Winter Games

The Pyeongchang Olympic Winter Games have come to a close, an event that organizers can objectively determine a success on many levels. Like all Olympic Games, the 2018 edition did not come without its controversies or concerns moving forward. But to a large extent, the Games were well organized and the execution was on par […]

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Tokyo Readies For Its Moment

Up next for the International Olympic Committee is the 2020 Olympic and Paralympic Summer Games in Tokyo. And to take advantage of the audience in Pyeongchang, Tokyo 2020 established a house in the Gangneung Olympic Park to get fans excited about what comes next. The Tokyo Games will feature several new sports on the program: […]

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Olympics Transportation With Some Flair

By and large, transportation has been running smoothly at the Olympic Winter Games in Pyeongchang, which is no easy task given the remote locations of the mountain events. In total, organizers are operating 2,200 shuttle buses for Olympics participants, which includes 6,500 athletes and officials, 55,000 workers and an estimated 11.8 million spectators. In addition, […]

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On the Menu: Hot Dogs and Spicy Stir-Fried Rice Cake

At the venues being used for the Olympic Winter Games, attendees can get pretty much the same venue food experience they can receive at sporting events in the United States, with some notable exceptions. Organizers have made sure to include many Western sports stadium staples, including hot dogs (about $5), pizza (about $4), popcorn (about […]

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