Studies show that sports events continue to benefit host cities. The July/August issue of SportsTravel includes a special focus on the value that sporting events bring to host destinations.
Playing host to signature sports events can be lucrative for cities both in the short and long terms. Consider the case of Atlanta and its relationship with the Peach Bowl, a staple of the college football postseason each year. Last season marked the 50th anniversary of the bowl game, which was staged on New Year’s Continue Reading