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3 Companies Preparing for the Return of Spectators

So much of the sports-event industry’s return to action from the COVID-19 pandemic has been focused, as a first step, on making sure the competitors are able to perform without the risk of catching the coronavirus. But just as important is how crowds will be able to become part of the scenery again — first […]

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NBA, Microsoft Partner on Fan Experience

The NBA will partner with Microsoft on a multiyear agreement that makes the technology company the official AI, cloud and laptop partner for the NBA, WNBA, G League and USA Basketball beginning with the 2020–2021 NBA season. Microsoft and NBA Digital will create a new platform on Microsoft Azure to deliver personalized game broadcasts and […]

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WiFi Service for Sports Venues: 4 Things You Must Know

NASCAR recently announced that it is partnering with Verizon to upgrade wireless connectivity at 12 of its racetracks. In announcing the move, Craig Neeb, the executive vice president and chief innovation officer at NASCAR, said, “Partnering with Verizon will offer fans the benefits of reliable in-venue connectivity as we usher in a new era for […]

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NFL Partners With 2K For New Football Video Games

The National Football League and 2K have announced a multiyear partnership that will mark the return of football-themed games from the video game developer. The games, which were described as “non-simulation football game experiences” will have titles and release dates announced at a later date but are expected to launch in 2021. “The NFL is one of […]

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Ripken Baseball

Ripken Baseball to Offer Age and Grade Verification at Events

Ripken Baseball has announced a partnership with National Sports ID to ensure safer play for participants at its four venues by offering a system to verify the ages of youth baseball players at tournaments. Through the agreement, National Sports ID will make its technology available to provide youth sports age and grade verification for participants. […]

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Jason Parker: How Technology is Changing Amateur Sports Events

Technology in sports is everywhere, from the ticket you purchase for an event to your experience at the venue. And for amateur sports organizations in particular, technology is changing the way their participants register for events and experience those events in the months leading up to the game—or even when they are on site waiting […]

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CenturyLink Field Goes Cashless

The home of the NFL’s Seattle Seahawks and MLS’ Seattle Sounders is the latest sports venue to announce it will be going away from cash transactions and moving to a card-based model. CenturyLink Field will accept only credit, debit and prepaid cards for concessions, retail and on-site parking for the stadium, CenturyLink Field Event Center […]

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Capital One Arena Moves to All-Digital Ticketing

The home of the Washington Capitals and Washington Wizards will be eliminating paper tickets and going all-digital for sports events as well as concerts and other entertainment events. The change will take effect on January 1, 2020, for all non-sporting events at Capital One Arena. For Capitals and Wizards fans, the tickets will be all […]

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Cryptocurrencies such as Bitcoin that rely on blockchain technology are changing the way fans and sports teams interact. (Photo: Rick Bowmer/AP Images)

How Blockchain is Changing Sports

For sports fans unfamiliar with the term, “blockchain” may sound like some new football strategy instead of what it is: An encrypted computer network technology used for keeping records on—and thereby verifying—transactions involving cryptocurrency or other items of value. Fans, however, are finding that the technology is popping up increasingly in football and other sports. […]

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