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Elevate Sports Ventures Acquires Infinite Scale

Two organizations that work in the sports event space combining forces

Posted On : By : Matt Traub
EleveateInfiniteScale

Elevate Sports Ventures, the sports and entertainment consulting firm, has announced the acquisition of sports, live event and experiential design firm Infinite Scale, a company that has provided brand integration services at the 2002 Salt Lake Olympic Winter Games, five Super Bowls, all seven College Football Playoff National Championships and the NHL Winter Classic.

Infinite Scale is Elevate’s second major acquisition of 2021, following Dynamic Pricing Partners, a pricing, analytics and ticket distribution technology company that leverages data to provide solutions to over 75 university athletic departments. Since January 2021, Elevate has announced new partnerships with EuroLeague Basketball, Bellator MMA and the FIFA World Cup Qatar 2022 along with Austin’s Circuit of the Americas and Manchester’s new 23,500-capacity Co-op Live arena.

“At Elevate Sports Ventures, we are hyper-focused on becoming the premier, full-service business strategy, property sales and branding agency across global sports and entertainment,” said Elevate Sports Ventures President Chip Bowers. “The new alignment with Infinite Scale further deepens our commitment to working alongside best-in- brand organizations operated by best-in-class people.”

Infinite Scale strategizes, designs and manages the execution of signage and branding solutions. It has provided services to more than 130 global venues and provided sports design consultancy for venues such as Allegiant Stadium, Levi’s Stadium, Target Field, Chase Center, Little Caesars Arena and Daytona International Raceway.Infinite Scale played a significant role in the creative strategy, design and implementation of the NHL Stanley Cup playoffs bubble in Edmonton and Toronto, Canada, as well as the NHL Outdoors at Lake Tahoe games and the 2021 CFP National Championship Game at Hard Rock Stadium in Miami.
“Design for brand legacy is at the core of everything we do both as a business and also as a sports design consultancy acting on behalf of the global roster of clients who have entrusted their creative brand vision to our team,” said Infinite Scale Founding Partner Molly Mazzolini. “Now it’s Infinite Scale’s time to lock in our studio’s legacy succession plan as a member of the Elevate family to ensure that our collective Clients and Team Members are a part of something bigger than all of us.”
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