Steve MosterSteve Moster, president of Global Experience Specialists, has been appointed president and CEO and board member of its parent company Viad Corp, which provides place-based marketing services. Moster succeeds Paul Dykstra, former president and CEO and chairman.

“Steve’s proven track record and deep understanding of Viad’s operations make him the ideal executive to accelerate our strategic growth initiatives across our businesses,” said Viad Chairman Rich Dozer. “Under Steve’s direction, GES is being transformed, creating opportunities to expand the business. On behalf of the board, we look forward to Steve’s leadership as we continue to execute against our strategic growth initiatives to better serve our clients around the world.”

Moster began his tenure with GES in 2004 and became president in 2010. Prior to that, he served as an engagement manager at McKinsey & Company where he worked with a broad set of clients to create and implement growth strategies. Moster also serves on the Center for Exhibition Industry Research Board of Directors.