Immortals Gaming, Toyota Announce Renewed Multi-Year Partnership

Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have announced a renewal of their partnership that will Toyota’s brand continue to receive prominent logo placement on the League of Legends player jerseys for Immortals Progressive and will now also be featured on jerseys worn by Immortals’ Wild Rift team.

Among the facets in the partnership will be Immortals and San Diego Toyota hosting a gaming lounge for SD County fair attendees; a co-branded popup boba tea stand at local gaming event; and players for Immortals’ LCS and Wild Rift teams, along with creator AriaSaki, will appear at a number of Toyota’s activations across SoCal and San Diego.

“Our partnership with Toyota is underpinned by a shared desire to make gaming more accessible and show up for our community,” said Brett McGrew, vice president of partnerships and activation for Immortals. “This new program will take us all over SoCal and San Diego this spring and summer, giving fans a chance to interact with our players and creators while enjoying unique gaming experiences.”