The NBA 2K League has unveiled its official logo, which incorporates the colors and shape of NBA logo but without a human silhouette. The absence of a person in the logo is designed to speak to the “inclusive nature of the league and the opportunity for any type of player to try out—young or old, male or female, based domestically or abroad,” according to the league.
The e-sports league will debut in 2018 with 17 NBA teams fielding teams playing the NBA 2K video game. Teams are expected to unveil their individual logos soon. The league logo was designed by branding agency RARE Design of Hattiesburg, Mississippi.