The Esports Entertainment Group has announced a multiyear sponsorship with Kraft Sports and Entertainment to be the official esports tournament provider sponsor of the New England Patriots and the New England Revolution.
As part of the agreement, EEG will use Patriots and Revolution marks to promote its bi-annual esports tournaments on its Esports Gaming League platform. EEG will leverage player appearances, tickets, signage and digital media to promote its events to the local market and work with Kraft Sports and Entertainment to create custom videos that will promote the tournaments and be featured in the teams’ ongoing digital marketing efforts.
“We look forward to working with Esports Entertainment Group to expand our reach in the rapidly growing esports market,” said Murray Kohl, vice president of sales for Kraft Sports and Entertainment. “Esports Entertainment Group’s interactive tournament platform brings together gaming enthusiasts from all the around the world and provides an exciting new way for us to connect and engage with our fans.”
EGL enables live and online events and tournaments where gamers can compete and enjoy a range of content relating to esports and video games. Services include full turnkey events, live broadcast production, game launches and online branded tournaments.
“We are excited to continue to build momentum in our tournament segment,” said Grant Johnson, chief executive officer of Esports Entertainment Group. “The Patriots and Revolution have an enormous and loyal fan base. Our tournament platform will now sponsor two teams with large and passionate fans bases. Our robust tournament platform helps the Patriots and Revolution strengthen connections with their fans, providing new avenues for engagement.”