Nike Extends Deal with Amateur Softball Association

The Amateur Softball Association (ASA) has announced that Nike has extended its contract as the exclusive apparel and footwear provider of the USA Softball Women’s National Team program through 2016.

“[Nike] truly believes in assisting our elite athletes to be the best when they take the field to represent our country. The product, dedication and support of Nike has had huge impact on our program and we can’t thank them enough for their loyalty,” said Ron Radigonda, ASA/USA Softball executive director.

Nike and USA Softball began their partnership in 1999, and Nike has now outfitted Team USA in three Olympic Games and most recently at the 2012 International Softball Federation World Championships. As the exclusive provider, Nike is the official sponsor of all travel, training, podium and on-field apparel as well as footwear, accessories, headwear and bat bags.