The PGA Tour has struck a deal with Korn Ferry to have it serve as a title sponsor of the newly named Korn Ferry Tour starting this weekend.

The Los Angeles-based global organizational consulting firm signed a 10-year sponsorship agreement. The announcement was made by PGA Tour Commissioner Jay Monahan, Korn Ferry Chief Executive Officer Gary Burnison and Korn Ferry Tour President Alex Baldwin.

“We welcome Korn Ferry to the PGA Tour family,” Monahan said. “Our thanks to Gary Burnison and his team for a partnership that will promote Korn Ferry’s mission of helping people and organizations exceed their potential, collaborating with a tour that has proven to identify the next generation of PGA Tour talent over the last 30 years.”

Korn Ferry also will be a PGA Tour official marketing partner and assume sponsorship of the Korn Ferry Tour Championship presented by United Leasing & Finance in Evansville, Indiana.

“We’re excited to partner with the PGA Tour,” Burnison said. “This sponsorship will further elevate our brand as a global organizational consultancy and extend awareness of our firm to new audiences around the world.”      

The Korn Ferry Tour awards PGA Tour membership to the Tour’s 50 leading players, including the top 25 from the regular season points list and the top 25 from the three-event Korn Ferry Tour Finals points list. The tour has been the starting point for multiple major champions including Justin Thomas, Jason Day, Bubba Watson, Zach Johnson and the new U.S. Open champion, Gary Woodland.