Rocket Mortgage Takes Naming Rights of LCS Summer Finals

Rocket Mortgage will sponsor the 2019 League of Legends Championship Series (LCS) Summer Finals when the event heads to Little Caesars Arena in Detroit. The Detroit-based lending product will be presenting sponsor of the event, which will be staged August 24–25.

“We are doubling down on esports by supporting one of the biggest tournaments in the sport and bringing it to our hometown,” Jay Farner, CEO of Quicken Loans, owners of Rocket Mortgage. “The esports community strongly aligns with what we stand for as the nation’s largest FinTech lender—industry disruption and groundbreaking innovation,” said Jay Farner, CEO of Quicken Loans. “This is the latest in a long history of big innovative events to connect with passionate fans—from the Quicken Loans Carrier Classic and the Billion Dollar Bracket to the Rocket Mortgage Homestretch Sweepstakes—so bringing one of the biggest esports events to Detroit is the exciting next step.”

The top team at Detroit’s LCS Summer Finals will win a $100,000 purse and qualify for a spot to represent North America at the 2019 League of Legends World Championship to be held in Europe later this year. Riot Games is the publisher of League of Legends (LoL) and the operator of the League Championship Series (LCS).

Rocket Mortgage is sponsors 100 Thieves and their LoL team, which will participate in the tournament. “We’re proud to partner with Rocket Mortgage as they become the first-ever presenting sponsor of the LCS Summer Finals,” said Chris “Chopper” Hopper, head of esports for North America at Riot Games. “We always strive to bring League of Legends to new locations around the region and are excited to offer one of the top esports events in North America to the passionate fans in Detroit for the first time.”