UBSArenaOpen
UBS Arena's opening ends a long-awaited drought for New York Islanders fans who were waiting for a new home. Photo by Jason Gewirtz

UBS Using Arena Naming Rights
to Propel New Sports Division

As the opening game for the New York Islanders approaches at its new UBS Arena, the financial behemoth that has its name on the venue is hoping to use that branding to attract new business to its latest financial division aimed at the sports market. “I was born and raised in New York City, less […]

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