NHL Rebrands Stanley Cup Identity, Logo

The National Hockey League has unveiled a new brand identity and logo for the Stanley Cup Playoffs and Stanley Cup Final with a detailed illustration of the Stanley Cup and its engravings anchored in the shape of a championship banner. The new creative will be featured throughout the postseason including in-arena, on-ice, in game broadcasts, […]

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NHL Turner Sports Discover Winter Classic

Discover Signs Title Sponsorship for NHL Winter Classic

Discover, the National Hockey League and Turner Sports have announced a partnership that will see Discover named the title sponsor of the NHL Winter Classic. Discover will take over sponsorship starting with the 2022 outdoor event on January 1 between the St. Louis Blues and Minnesota Wild at Target Field in Minneapolis. The game will […]

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