Sarah Hirshland
United States Olympic and Paralympic Committee CEO Sarah Hirshland has cautioned that the organization may be facing significant budget cuts ahead. Photo: Evan Vucci/AP Images

USOPC Adjusts to Financial Forecasts

The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We Continue Reading

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Visa and U.S. Ski & Snowboard Extend Sponsorship Through 2026

U.S. Ski & Snowboard and Visa have extended their sponsorship for eight years through 2026, a deal that will include support of U.S. Ski & Snowboard athletes at the 2026 Olympic Winter Games. The agreement with the national governing of ski and snowboard sports in the United States marks Visa’s only NGB sponsorship, which began in 1986 when Continue Reading

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