When it comes to action sports, there are few bigger players than Alli Sports. And at the helm is Eric Grilly, who was named president in January after serving in a leadership role with Alli’s owners, the NBC Sports Group and Comcast Sports. As executive vice-president and chief digital officer for NBC Regional Networks from 2009 to 2013, Grilly oversaw digital operations such as strategy, content and new product development. Prior to that, he was a newspaper executive. At Alli, he has his hands in a wide range of action-sport events, including the Dew Tour, whose December event in Breckenridge, Colorado…
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