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Gulf Shores Tourism Creates Custom Marketing Resources

The Gulf Shores & Orange Beach Sports Commission in Alabama has set up a collection of marketing resources including custom digital ad packages to engage sports-event organizers who are working to run and promote events during the COVID-19 pandemic. The resources include the ability for organizers holding an event in the area to have customized […]

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Herb Malone Steps Down at Gulf Shores & Orange Beach Tourism, Beth Gendler Named Successor

Gulf Shores & Orange Beach Tourism in Alabama has named Beth Gendler as the organization’s future president and chief executive officer to succeed the retiring Herb Malone, who departs the position next year. Gendler currently leads the organization’s sales/meetings and sports commission efforts. She will become the organization’s second president and CEO in the office’s […]

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NASC Changes Name to Sports Events & Tourism Association

The National Association of Sports Commissions has announced its new name and brand identity—Sports Events & Tourism Association, or Sports ETA—which will take full effect January 1, 2020. The announcement came during the organization’s annual symposium in Knoxville, Tennessee, and comes after more than two years of work by a branding committee that employed the help […]

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