Leven, President and Chief Operating Officer of Las Vegas Sands, poses for a portrait during the 2010 Reuters Travel and Leisure Summit in New York
Kurt Schneider
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Kurt Schneider

When Kurt Schneider took over as CEO of the world-famous Harlem Globetrotters in 2007, he knew there was work to be done. A generation that knew the Globetrotters best for stars Fred “Curly” Neal and Meadowlark Lemon, or watched them on cartoons, was getting older and their children weren’t nearly as familiar with the team and its act. But the former WWE executive vice-president of marketing—who also worked at Fox Sports Net and Disney—knew that a different type of media exposure could make the team even more popular. As the Globetrotters perform more than 300 events in the U.S. and 100 overseas, there are signs that a new generation is discovering the joy

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