DeltaLA2028
Tim Mapes, the Delta chief marketing and communications officer, announces that the airline will be a sponsor of LA2028 during an event on March 2 at Griffith Observatory in Los Angeles.

Delta Makes LA28 Sponsorship Official

The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]

Continue Reading
Posted On :
Legends

Legends Going Global With New Division

Legends has added a global partnership division and will have it by run by Chris Hibbs, the former chief commercial officer for the sports and entertainment agency’s representation of SoFi Stadium, which is finishing construction as the upcoming home of two National Football League teams. The brand will be called Legends Global Partnerships and will […]

Continue Reading
Posted On :
HSBC New Zealand Sevens 2020 – Men’s
USA's Ben Pinkelman fends off the Wales defense on day two of the HSBC New Zealand Sevens 2020 men's competition at FMG Stadium Waikato on 26 January, 2020 in Hamilton, New Zealand. Photo credit: Mike Lee - KLC fotos for World Rugby

Rugby Sevens Ready to Put Roots in Los Angeles

With participation on the rise and its status as an Olympic sport secure, rugby is looking to expand its brand as the LA Sevens brings the up-tempo, fan-friendly rugby sevens format to Los Angeles. Dignity Health Sports Park in Carson, California, will host 16 national teams in a two-day event February 29–March 1 that features the […]

Continue Reading
Posted On :
LA2028 Logo

U.S. Olympic and Paralympic Properties Hires Head of Partnership Sales

The joint venture of NBCUniversal, LA 2028 and the United States Olympic and Paralympic Committee has named its head of partnership sales. Katy Chambers Mollica, a former Turner Sports executive in charge of NCAA partnerships, has joined U.S. Olympic and Paralympic Properties. Mollica joined Turner Sports in 2007 and was previously director of sports sponsorship […]

Continue Reading
Posted On :