Photo: Michael Troutman/
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/ via

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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