Photo: Michael Troutman/www.dmtimaging.com
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/www.dmtimaging.com via SeeMonterey.com

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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IndyCar 2021 Schedule Released

The 2021 IndyCar Series schedule has been released with 17 races including a doubleheder in Texas and several other popular stops on the circuit, which had to be rescheduled or canceled because of the COVID-19 pandemic, returning to their rightful places in the schedule. The 2021 season will begin March 7 with the 10th consecutive […]

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NASCAR Bans Confederate Flag at Events

NASCAR has made the decision to ban the Confederate Flag from being displayed anywhere at its events as the sports-event world continues to make public stands against racial injustice and racism in general. “The presence of the confederate flag at NASCAR events runs contrary to our commitment to providing a welcoming and inclusive environment for […]

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Courtesy of Formula E

Formula E Gains FIA Championship Status

In its sixth season, Formula E has been granted world championship status by the FIA, the international federation for motorsports. As a result, the series will be called the ABB FIA Formula E World Championship, starting with the 2020–2021 season that began in November. The announcement comes following the series’ most successful season to date, […]

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MotoAmerica Series Coming to Indianapolis

Motorcycle road racing will return to Indianapolis Motor Speedway after a five-year absence as the MotoAmerica Series will compete August 21–23, 2020, at the track’s road course as a standalone event. MotoAmerica last raced at the Brickyard as a support event of the MotoGP World Championship in August 2015. The 2020 Championship of Indy event […]

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The free Formula One Festival at Bayfront Park in Miami provided fans with entertainment. Photograph: Red Bull Media

Formula One Gains Traction in the U.S.

Formula One racing is proud of its standing as the most popular form of international motorsports. Now the sport’s leaders have their sights set on conquering a long-elusive market: the United States. In the two years since the Formula One Group (valued then at $8 billion) was bought by Liberty Media, one of its goals […]

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