NBA: All Star Game-Team Lebron at Team Stephen
The 2018 NBA All-Star Game generated an estimated $116 million in impact. Photo courtesy of Kirby Lee/USA Today Sports

Marquee Events Make Their Mark

Playing host to marquee professional sports events can bring in marquee numbers in terms of economic impact. That appears to be the case for Los Angeles, which estimated $116 million in increased economic activity from hosting the 2018 NBA All-Star Game in February, according to a report compiled by Micronomics. The number included $90 million […]

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