Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

Continue Reading
Posted On :
TokyoAquatics

Tokyo Aquatics Center Opens Nine Months Ahead of Rescheduled Olympics

The site for swimming and diving competition in the rescheduled 2021 Olympic and Paralympic Summer Games has opened nine months ahead of next summer’s competition in Tokyo with the venue to be made available for private as well as public use. The Tokyo Aquatics Center was inaugurated on Saturday after being constructed at a cost […]

Continue Reading
Posted On :