NCAA Football: Peach Bowl-Auburn vs Central Florida
The 2018 Peach Bowl with Central Florida and Auburn generated an estimated impact of $49 million. Photo courtesy of Brett Davis/USA Today Sports

Bowl Games Drive Results

Playing host to signature sports events can be lucrative for cities both in the short and long terms. Consider the case of Atlanta and its relationship with the Peach Bowl, a staple of the college football postseason each year. Last season marked the 50th anniversary of the bowl game, which was staged on New Year’s Continue Reading

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