NBA: All Star Game-Team Lebron at Team Stephen
The 2018 NBA All-Star Game generated an estimated $116 million in impact. Photo courtesy of Kirby Lee/USA Today Sports

Marquee Events Make Their Mark

Playing host to marquee professional sports events can bring in marquee numbers in terms of economic impact. That appears to be the case for Los Angeles, which estimated $116 million in increased economic activity from hosting the 2018 NBA All-Star Game in February, according to a report compiled by Micronomics. The number included $90 million Continue Reading

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NCAA Football: Peach Bowl-Auburn vs Central Florida
The 2018 Peach Bowl with Central Florida and Auburn generated an estimated impact of $49 million. Photo courtesy of Brett Davis/USA Today Sports

Bowl Games Drive Results

Playing host to signature sports events can be lucrative for cities both in the short and long terms. Consider the case of Atlanta and its relationship with the Peach Bowl, a staple of the college football postseason each year. Last season marked the 50th anniversary of the bowl game, which was staged on New Year’s Continue Reading

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Two club soccer events generated $12.2 million for Westfield, Indiana. Photo courtesy of U.S. Club Soccer

Soccer Events Kick In Benefits

In Indiana, there is no doubt that youth sports is big business. Westfield, Indiana, played host to two U.S. Club Soccer national championships in 2017, generating an estimated $12.2 million in direct economic impact to the city of 37,000 in suburban Indianapolis. Through 12 days in July, the town welcomed the NPL Finals, with teams Continue Reading

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Ironman 70.3
Ironman races staged in Chattanooga, Tennessee, have garnered an estimated $100 million in economic impact since 2012. Photo courtesy of Erin O. Smith/Chattanooga Times Free Press via AP Images

Gauging the Impact of Events

When pitching sports events to host cities or venues, organizers often tout economic impact as a selling point—and with good reason. Year after year, national studies of economic impact have proven the resiliency and strength of sports-related travel. The most current and perhaps most comprehensive figures were recently released by Longwoods International, showing an impressive Continue Reading

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