The International Olympic Committee has extended its partnership with Proctor & Gamble through 2028, establishing an Athletes for Good Fund to support athletic causes while adding global rights to the Paralympic Games for the first time. The deal continues Proctor & Gamble’s presence as an Olympic sponsor for the Olympic and Paralympic Games Tokyo 2020, […]
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Tokyo 2020 continues to move forward with plans for a downsized Olympic Summer Games in 2021, releasing a new timeline for operations planning that calls for an agreement on new service levels by July. The postponement to 2021 continues to have hundreds of moving parts, including the need to secure all 41 venues that had […]
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The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We […]
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The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
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The Paris 2024 Executive Board has proposed two new sites for its future Olympic Summer Games to the International Olympic Committee, with surfing sent to Tahiti (nearly 10,000 miles from Paris) and a multi-purpose venue for sports to be located in the Place de la Concorde in the heart of the city and the shadow […]
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Another one of the new venues ahead of the 2020 Olympic Summer Games in Tokyo has been completed with the finishing of the Ariake Gymnastics Centre, which will be used for artistic, rhythmic and trampoline gymnastics events. The venue will seat up to 12,000 and is located near the Olympic Village. Of the 43 venues […]
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