USA Hockey Partners With TRUE Hockey

USA Hockey will partner with equipment manufacturer TRUE Hockey for a series of activities, including sponsorship of multiple events and developmental camps over multiple years.

The agreement makes TRUE Hockey the official equipment sponsor of the USA Hockey All-American Prospects Game; as the official helmet and glove supplier for the U.S. Under-18 and Under-17 Select Teams, as well as the U.S. Under-18 Men’s National Team at the 2020 IIHF Men’s World Championship; and official sponsor of U.S. Women’s National Team games and the World Junior Summer Showcase.

“We’re excited to welcome TRUE Hockey to our corporate partner family,” said Pat Kelleher, executive director of USA Hockey. “Together we share a common vision of growing and celebrating the sport and we very much look forward to a long and mutually beneficial relationship.”

TRUE Hockey will also support USA Hockey Player Development Camps and sponsor the 2020 IIHF Under-18 Men’s World Championship in Plymouth, Michigan, and Ann Arbor, Michigan.

“We are thrilled to enter this long-term agreement with USA Hockey, the preeminent governing and player development body for hockey in the United States,” said Jeremy Erspamer, president and CEO of TRUE Sports Inc. “The U.S. market remains a critical part of our global hockey business and this partnership will allow us to engage with our core consumer in a very meaningful and authentic way across multiple platforms, helping drive awareness and education for the TRUE brand and our portfolio of performance enhancing products. We are also excited to work closely with USA Hockey and be part of supporting the growth of our great game.”