Visa and U.S. Ski & Snowboard Extend Sponsorship Through 2026

U.S. Ski & Snowboard and Visa have extended their sponsorship for eight years through 2026, a deal that will include support of U.S. Ski & Snowboard athletes at the 2026 Olympic Winter Games. The agreement with the national governing of ski and snowboard sports in the United States marks Visa’s only NGB sponsorship, which began in 1986 when Visa first became the organization’s preferred payment partner and sponsor.

“We’re thrilled to renew our sponsorship deal with Visa,” said Dan Barnett, chief marketing officer of U.S. Ski & Snowboard. “Having a prestigious, global brand like Visa support our organization makes it possible for our athletes to achieve excellence in their sports and continue to fight to be ‘Best In The World.’ Visa continues to be a champion of the global Olympic movement and we are excited that their commitment for the next eight years will have such a positive, direct impact on our athletes.”

Through the agreement, Visa is the title sponsor and preferred way to pay at the online U.S. Ski & Snowboard Team Shop and the on-site merchandise experiences. The agreement also extends into supporting major events that showcase athletes in the run-up to the Olympic Winter Games. Additionally, Visa will support athletes at all Toyota U.S. Grand Prix events.

“We are proud to extend our sponsorship of U.S. Ski & Snowboard through the 2026 Olympic Winter Games,” said Chris Curtin, chief brand and innovation marketing officer at Visa. “Being on the front lines of helping these exceptional athletes fulfill their Olympic dreams is so important to our entire organization. We look forward to supporting U.S. Ski & Snowboard’s athletes on Team Visa.”