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Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Los Angeles 2024
Competitiors in the men's 5,000 meter event at the 1984 Olympic Summer Games in Los Angeles circle past the Olympic torch during the race on August 11, 1984. Los Angeles in 2028 will join London and Paris as the only three-time hosts of the Olympic Summer Games. (AP Photo, File)

U.S. Olympic Movement Focuses on Paris, With Eye Toward LA28

Yes, the 2024 Olympic and Paralympic Summer Games are in Paris and yes, competition begins in less than a week and yes, there will be plenty of focus on the present. Yet within the U.S. Olympic movement, there is also a sense that this is just the preamble. Paris is a chance to re-light the […]

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Arsenal Everton Soccer
Spectators look on during the first half of a preseason friendly between Arsenal and Everton in 2022 in Baltimore. (AP Photo/Julio Cortez)
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How International Soccer Friendlies Boost Visitation for Destinations

The growth of international club soccer friendlies has increased dramatically in recent years with the formation of unofficial tournaments and multi-city tours, spreading international sports tourism throughout destinations across the United States. All are in the name of branding — for the clubs, the leagues and the chance to work name recognition into the U.S. […]

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USBC Parade
The USBC Open Championships are a big time event for bowlers, who get a special walk-out to the lanes before each session. Photo by Justin Shaw/SportsTravel
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Las Vegas Stakes Claim as Bowling Capital of U.S.

As the parade of bowlers make their way onto the lanes for their session, “This is the Greatest Show” is blasting from the speakers. It’s an appropriate choice, because in the world of bowling and sports events in general, the United States Bowling Congress Open Championships are one of the biggest shows around. Close to […]

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APTOPIX Tokyo Olympics Volleyball
Players from the United States react after defeating Brazil to win the gold medal in women's volleyball at the 2020 Summer Olympics in Tokyo. USA Volleyball won gold medals at the Games in indoor volleyball, beach volleyball and para volleyball. (AP Photo/Frank Augstein)

Volleyball’s Popularity Continues to Rise

The growing momentum around women’s sports as a whole is exemplified within volleyball. Who can forget the scene in September, when 92,003 people packed Memorial Stadium to watch Nebraska volleyball sweep in-state rival Omaha? Or the gigantic numbers of those waiting outside Amalie Arena in Tampa Bay ahead of the NCAA championship between the Cornhuskers […]

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Pinehurst 18
The 18th hole at Pinehurst No. 2 offered a backdrop for a dramatic U.S. Open finish on June 16. Photo by Justin Shaw/SportsTravel
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Raleigh Continues Rapid Sports Tourism Growth

The scene at the Raleigh/Durham International Airport on June 17 told the story. Even at 6 a.m., the security lines were hundreds deep and TSA Precheck was about four times longer than usual. People were sunburned and tired from an incredible weekend at the U.S. Open in Pinehurst, North Carolina, which sits about 80 minutes […]

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Mexico US Soccer
The United States and Mexico compete at MetLife Stadium in an international friendly soccer match in 2019 in East Rutherford, New Jersey. The stadium will be the host for the 2026 FIFA World Cup final, which was announced in February. (AP Photo/Steve Luciano)
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2026 FIFA World Cup: How New York/New Jersey Got the Final And What’s Next

Years of work boiled down to a Sunday afternoon in February. After months of delays, FIFA was finally releasing the match schedule for the 2026 World Cup. The culmination of the TV show — “a tough watch” said more than one person interviewed for this story — was the reveal of where the 2026 World […]

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