Category: Main Feature

Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Wimbledon Technology
Serena Williams, who returns to Wimbledon this year, celebrates her 2015 ladies' singles title (AP Photo/Kirsty Wigglesworth, File)

Wimbledon Preview: Serena Williams is Back, Tech Takes Centre Court and More

Strawberries and cream. Freshly-mown grass courts. And maybe a rain delay or two. It can only mean the return of Wimbledon. The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one to be played on grass. Managed by The All England Lawn Tennis Club and staged on the AELTC […]

Continue Reading
Posted On :
Mexico WCup Soccer
An installation promoting the FIFA World Cup 2026 in Guadalajara, Mexico (AP Photo/Marco Ugarte)

2026 FIFA World Cup Tracker: All The Key Updates

The 2026 FIFA World Cup in Canada, Mexico and the United States — the first World Cup to feature 48 teams and span three host nations — is fast approaching. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are reaching their conclusion. But […]

Continue Reading
Posted On :
wc-pregame
England defeated Croatia in the World Cup before more than 70,000 fans at Dallas Stadium. (Photo by Ted Keith)

Scenes from the World Cup: Four Days in Dallas

DALLAS — Of all the many blessings sports can provide, this one is not to be overlooked: it creates a passport full of memories, where places and experiences blend together. Houston, then, is where I witnessed superstar athletes reduced to gawking fans in the presence of Muhammad Ali. Atlanta is where I watched the blur of […]

Continue Reading
Posted On :
Media (6)
Scotland fans boarding the yellow school buses (Credit: Rory Phillips-Hunter)

No Scotland No Party: Tartan Army’s World Cup Yellow Bus Adventure

After a 28-year absence, Scotland are back at the FIFA World Cup. As a result, the fans of the national team have been keen to enjoy the opportunity and make their voices heard across North America. A World Cup comes around every four years, but the memories last forever. Six World Cups passed by without […]

Continue Reading
Posted On :
Norway Iraq WCup Soccer
Norwegian fans celebrate in Foxborough, Massachusetts (AP Photo/Martin Meissner)

The Good, the Bad and the Ugly at the 2026 FIFA World Cup So Far

Amidst all of the logistical issues, outcry over ticket prices and controversy over travel bans, the 2026 FIFA World Cup is finally underway. The 23rd edition of the global soccer showpiece, which was awarded to North America back in 2018, was already due to be a milestone event before a ball was even kicked. The […]

Continue Reading
Posted On :
pregame-WC
The spectacle of Netherlands-Japan from inside "Dallas Stadium," also known as AT&T Stadium. (Photo by Ted Keith)

Scenes from the World Cup: ‘Very Hot, Very Clean, Very Expensive’

DALLAS — The morning rain had stopped, giving way to abundant sunshine and rapidly escalating temperatures, when down the sidewalk came a storm of a different kind. An Orange army, their smiles as bright as their jerseys, approaching the 3 million-square-foot spaceship that is Dallas Stadium, nee AT&T Stadium. The supporters of the Netherlands numbered […]

Continue Reading
Posted On :
World Cup Rocks

From the Publisher: A World Cup on the Rocks

Journalists have written entire internet volumes about the 2026 FIFA World Cup and its impact, including thousands of words right here by our own team at SportsTravel. But has anyone written about the rocks yet? Here’s a World Cup angle you won’t see anywhere else because I’m not sure what family would be as willing […]

Continue Reading
Posted On :
Screenshot_29-5-2026_165539_www.soundersfc.com
(Credit: Seattle Soccer Celebration)

Five of the Most Creative Fan Activations at the World Cup

What started out as merely a soccer tournament for 13 national teams in 1930 has become a global phenomenon with 48 teams, and organizers now see the FIFA World Cup as a significant tourism driver for their local and national economies. Almost a century later, as the United States, Canada and Mexico prepare to welcome […]

Continue Reading
Posted On :
Brazil Mexico Soccer
More than 85,000 fans came to Texas A&M's Kyle Field in June 2024 for a friendly between Brazil and Mexico that helped bring $2.6 million to the school's athletic department. (AP Photo/Julio Cortez)

Gig ‘Em Economy: College Station, Texas, and the New Game of Revenue Generation

Historically, June is a little slower in college towns. Students have mostly departed, and communities from Athens to Eugene can feel more like the smaller villages they once were. Yet for the benefit of every parking space that is suddenly available near campus there is a downside: fewer people using those spaces to go shopping […]

Continue Reading
Posted On :
Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

Continue Reading
Posted On :