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Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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The winners of the 2026 SportsTravel Awards (Credit: Jared Wickerham/Wick Photography)

TEAMS ’26 Winner Spotlights: Learn More About Who Took Home Trophies at the STA

The annual TEAMS Conference & Expo, held October 26—29 in Birmingham, Alabama, included the annual SportsTravel Awards, which honors the events, venues and hosts that define excellence and drive the business of sports forward. Six awards were up for grabs: Best Amateur Sports Event; Best Collegiate Sports Event; Best Professional Sports Event; Best New Sports […]

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Atatürk Olympic Stadium would serve a central role if the country is finally able to secure an Olympic bid after years of coming up short. (AP Photo/Akin Celiktas)

2036 Olympic Summer Games: Pros and Cons for the Contenders

As the countdown continues in the United States toward hosting its first Summer Olympics in 32 years in 2028, attention around the world is focusing on which nation will welcome the next Summer Games yet to be awarded. Seven nations from four continents — Germany, Hungary, India, Qatar, Republic of Korea (South Korea), South Africa […]

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Greg Sankey addressed the crowd at TEAMS in Birmingham, Alabama, on October 29. (Photo by Jared Wickerham/Wick Photography)

Greg Sankey on College Football Playoff Expansion, End of SEC Championship Game

On Monday, ESPN and the College Football Playoff announced a five-year deal valued at nearly $1.7 billion that will expand the CFP to 24 teams starting in 2027, a move that also means eliminating conference championship games. At the TEAMS Conference & Expo in Birmingham, Alabama, on October 29, Southeastern Conference Commissioner Greg Sankey joined […]

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Katie Cleveland, associate director of events at USA Taekwondo (Credit: Jared Wickerham / Wick Photography)

U.S. NGBs Issue Annual Updates and Outline Future Plans at TEAMS ’26

At the TEAMS Conference & Expo ’26 in Birmingham, Alabama, last week, leaders from eight Olympic and Paralympic national governing bodies delivered rapid-fire updates on upcoming events, membership initiatives and strategic priorities for the year and years ahead. In a SportsLink/TEAMS session sponsored by Sports Milwaukee and emceed by four-time Team USA snowboard cross Olympian […]

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November Madness: A Marathon Start to College Basketball Season in Rock Hill, South Carolina

It’s 12:01 a.m. on a Monday morning in Rock Hill, South Carolina, but the raucous atmosphere inside the Rock Hill Sports and Event Center makes the first college basketball game of the season for High Point and Liberty feel more like a primetime March Madness matchup. Rowdy college students dress in pajama pants and sleeping […]

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Runners cross the Verrazzano-Narrows Bridge during the New York City Marathon in New York, Sunday, Nov. 1, 2026. (AP Photo/Heather Khalifa)

Q&A: Ted Metellus On The Record-Setting Popularity of the TCS New York City Marathon

The TCS New York City Marathon is an iconic event known the world over, but the 2026 edition was even more significant than usual. Sunday’s race marked the 50th anniversary of the five-borough, 26.2-mile course, which begins in Staten Island (crossing the Verrazzano-Narrows Bridge), before moving through Brooklyn, Queens, Manhattan, the Bronx and back into […]

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North Carolina A&T celebrates 100 years of the "Greatest Homecoming on Earth" in 2026. (AP Photo/Chris Seward)

Greensboro, North Carolina: Home of North Carolina A&T’s “Greatest Homecoming on Earth”

Many colleges and universities hold annual homecoming festivities, but the people who know about North Carolina A&T’s celebration in Greensboro confidently declare theirs is the “Greatest Homecoming on Earth.” GHOE, as it’s known, is a weeklong celebration of Aggie pride. Greensboro comes alive with street festivals, alumni events, student activities and a parade throughout the […]

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The winners of the 2026 SportsTravel Awards (Credit: Jared Wickerham/Wick Photography)

Winners of 2026 SportsTravel Awards Announced at TEAMS ’26

The Northstar Meetings Group announced the winners of the 2026 SportsTravel Awards during the TEAMS ’26 Conference & Expo in Birmingham, Alabama, on Wednesday, honoring the best events, new venue and host city in the sports-event industry. TEAMS: Travel, Events And Management in Sports, is the world’s largest gathering of event organizers and travel planners from […]

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Jacksonville Jaguars fans brought a different type of style to fandom at Wembley Stadium. (Adam Bettcher/AP Content Services for the NFL)

Football vs. Football: A British Fan’s Observations on Two Sports With the Same Name

I’ve never watched the Super Bowl. There, I said it. OK, I’ve seen the kickoff, and I’ve watched a few plays, but usually by the time some global musical star takes the stage at halftime, I’ve long since gone to sleep. So imagine my wide-eyed anticipation at watching my first full football game — and […]

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Red Bull driver Max Verstappen of the Netherlands makes a turn during the Formula One Miami Grand Prix auto race Sunday, May 4, 2025, in Miami Gardens. Fla. (AP Photo/Rebecca Blackwell)

From Formula One to the NFL: How The LIVE Team is Elevating Fan Activations in Sports

This is part of an occasional series spotlighting companies, destinations or individuals that will be attending the TEAMS Conference & Expo for the first time. This year’s edition will take place from October 26—29 in Birmingham, Alabama, and will feature a Rookie Reception for first-time attendees. That event will be on Monday, October 26 at […]

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