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SportsTravel Podcast Sheila Nee

SportsTravel Podcast: Sheila Brennan Nee on Building Maine Sports Tourism

For years, the state of Maine has had a sports commission. And for years, the public face of that organization has been Sheila Brennan Nee. The efforts to get a dedicated sports marketing effort in Maine are similar to the launches in other states. But the glue has been Brennan Nee, who was involved in […]

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Tokyo Nights 3
Wrestlers compete at a Tokyo Nights immersive experience in London, UK (Credit: Paul Stevens)

The Beauty of the Vermilion Bird: What I Learned at My First Sumo Wrestling Match

It might be stating the obvious to say that Borough Hall, Greenwich, in London, is a world away from Japan. But on a sweltering summer’s night in the capital, the site was transformed into a sumo wrestling venue that would not have looked out of place alongside the arenas in Tokyo, Osaka, or Nagoya that […]

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Manchester City FC's Etihad Stadium (Credit: Jonny Gios on Unsplash)

G Adventures Launches Away Games Soccer Group Trip Series

To capitalize on the booming sports tourism trend and the success of the 2026 FIFA World Cup in North America, adventure tour operator G Adventures is launching Away Games, a new series of premium trips designed to bring football/soccer enthusiasts together to celebrate the community, traditions and passion that come with the sport’s culture. The […]

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Australia NFL Football
The San Francisco 49ers and Los Angeles Rams will play the NFL's first regular season game in Australia this week. (Hamish Blair/AP Content Services for the NFL)

NFL Global Tour 2026: Nine Games, Eight Stadiums, Seven Countries

The NFL is going global like never before this season — and wasting no time in doing so. The first game of the league’s 107th season kicks off with a rare Wednesday game, a Super Bowl rematch between the Seattle Seahawks and New England Patriots at Lumen Field. The next day — in the league’s […]

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Andrew Schmidt Named Executive Director of the North Carolina Sports Association

Andrew Schmidt has been named executive director of the North Carolina Sports Association. Schmidt has spent more than three decades years in local government and tourism positions. The industry veteran will lead the NCSA after retiring in June after 11 years as president and CEO of Visit Greenville, NC. In addition to his work at that organization, […]

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World Rowing has launched a new beach sprint rowing series (Credit: World Rowing)

World Rowing Unveils New Global Beach Sprint Series

Following the conclusion of the 2026 World Rowing Championships in Amsterdam, Netherlands, World Rowing has announced the launch of a new Beach Sprint Series, creating a new international competition platform for one of rowing’s fastest-growing disciplines. The international governing body anticipates that the inaugural two-event series will lead to the formation of a global series […]

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MAM Rio, which will host the 2027 FIFA Women's World Cup Final Draw on December 11, 2026 (Credit: FIFA / MAM Rio)

2027 FIFA Women’s World Cup Draw Set for December 11 in Rio de Janeiro

The Final Draw for the 2027 FIFA Women’s World Cup in Brazil will be held on December 11 at the Museum of Modern Art in Rio de Janeiro, also known as MAM Rio. The event will bring together representatives of all of the qualified teams, as well as those still in contention via the Play-Off […]

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FIBA and L1VE have agreed an exclusive immersive live rights deal for 3x3 basketball (Credit: L1VE / FIBA)

FIBA and L1VE Agree to Exclusive 3×3 Basketball Immersive Live Rights Deal

FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with ticketed social presence platform L1VE that will cover the FIBA 3×3 World Tour, Women’s Series, and World Cup. Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast […]

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Sumo wrestling
Courtesy Sumo Championship League

Sumo Championship League to Host First Event in Austin

Sumo Championship League has announced the first three stops of its inaugural season. The new professional sumo league will debut in the Austin area, with an October 10 event at the nearby H-E-B Center at Cedar Park. Competition continues November 7 at Chicago’s Credit Union 1 Arena, and the league will close out the year […]

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Sujay Jaswa, left, Jeffrey Katzenberg, center, and Keith Barlow, right (Credit: XENOM, Athletech News)

XENOM, the Decathlon of Fitness, Launches in London

XENOM, the Decathlon of Fitness, a 10-event, stadium-scale global fitness competition, will hold its first edition in London this weekend. The competition, which standardizes and scores total human performance on a universal points-based index, is designed to create a first repeatable global benchmark for athletes. Open to everyone, it tests athletes’ endurance, gymnastic ability, weightlifting, […]

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