Category: Perspectives

Perspectives — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

World Cup Rocks

From the Publisher: A World Cup on the Rocks

Journalists have written entire internet volumes about the 2026 FIFA World Cup and its impact, including thousands of words right here by our own team at SportsTravel. But has anyone written about the rocks yet? Here’s a World Cup angle you won’t see anywhere else because I’m not sure what family would be as willing […]

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Aston Villa

Letter from Birmingham: TEAMS Europe, Aston Villa and DreamHack Confirm the Power of Sports

  During hundreds of trips in the name of sports-related travel over the past 18 years, it’s rare that I’ve been gone more than a week at a time, let alone two weeks. But after a recent fortnight in England in and around Birmingham and London for our TEAMS Europe conference with industry leaders, two […]

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Drive to Cortina

The Drive From Milan to Cortina: A Journey of Tolls, Ink and Ice

MILAN — I’m usually up for an adventure. But when it came to navigating the roughly 250 miles from Milan to Cortina for the Olympic Winter Games, that sense of adventure got hit with a dose of reality. As credentialed media, the IOC assigned SportsTravel a hotel in Milan as well as one in Cortina. […]

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Esports Scholarship Inequality

The Blended Esports Event: Optimizing Venues for Live and Digital Audiences

Esports isn’t simply about filling seats — it’s about creating content that fills screens. While live fans bring an undeniable energy to an arena, the majority of the audience watches online. Today’s venues must evolve beyond hosting spectators; they need to function as high-performance media production hubs that deliver broadcast-quality experiences for both in-person attendees […]

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The Next Generation Esports Fan Experience: Beyond the Screen

When fans commit to traveling to an esports event — often crossing borders or spending entire weekends on site — they’re not just buying a ticket to watch competition on a big screen, they’re investing in an experience. For venue operators and event managers, that distinction opens a major opportunity: transforming esports from a one-day […]

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Bananas on the Rocks: Five Things the Savannah Bananas Get Right

I grew up playing, following and loving baseball. The 15-year-old me could name just about any starting nine across Major League Baseball, especially my hometown New York Mets and Yankees. I was all in. In many ways, I’m still all in. I still love the game. But as an adult living in Denver — and […]

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Sports Facility Management: 5 Habits that Plug Leaks and Boost Profits

Ever wonder how the most successful sports facility managers do it? They seem to keep their fields and courts booked, memberships growing and operations humming without breaking a sweat. Is it luck, or is there a system that sets them apart? The youth sports industry is booming. This market, valued at $50 billion in 2024, […]

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Aces-Game copy

What Happens in Vegas … is World-Class Sports and Hospitality

Las Vegas has many reputations. It’s known as the entertainment capital of the world, a gambling mecca and in recent years, a sports hub that’s seen several professional teams come to town and hosted events such as the Super Bowl and Formula 1. However, Vegas veterans will tell you that before anything else, Jerry Tarkanian’s UNLV […]

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