Dew Tour Momiji Nishiya

Letter From Iowa: The State Games,
the Dew Tour and the Power of Sports

Sports play a vital economic role for destinations looking to attracting visitors. They also, in their finest moments, provide inspiring examples of humanity at its best. Over the weekend of July 29–30 in Ames and Des Moines, Iowa, two events — one amateur, one professional — spoke to each of those aspects. They also served […]

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Sand All-Star

On Assignment: MLB All-Star Week Provides
Fans With Memorable Experience

The Major League Baseball All-Star Game is a near weeklong star-studded extravaganza celebrating everything the sport has to offer. While the July 19 game itself at Dodger Stadium may have been the highlight, the event’s footprint continues to grow — this time to the beach as well. The MLB Draft (also held during All-Star week), […]

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MemphisSportsEvents

Pointers to a Winning Strategy with Indoor Sports Complexes

Municipalities continue to advance tourism efforts through public-private partnerships in the fast-growing sports arena. Need bench strength? Practice these proven plays in the category. Sports complexes continue to exceed expectations as the new hot economic driver for municipalities. By 2026, the global youth sports market is estimated to jump to $77.6 billion, according to Wintergreen […]

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Dodgers Mariners Spring Baseball

Whose Fans Travel Best

Sports fans present a target rich environment for travel in one or more of the three main areas of sports-related travel: Travel to support their favorite teams; travel to play or take part in their favorite sport; or travel to support a family member who plays in a sport. Sports fans show without question  that […]

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WomensFinalFourMinneapolis

Women’s Final Four Shines Spotlight on Minnesota’s Basketball Culture

The 27-year wait was worth it for the basketball-mad region of Minneapolis-St. Paul after a Women’s Final Four that was in many ways the first major event that the city was able to organize since the pandemic. More than 36,000 fans attended games at the Target Center between the two semifinals on April 1 and […]

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Titans at Rams

The Next Generation of Sports Entertainment: OTT Tools for Live Sports Venues

Sports inspire passions all over the globe, particularly as the world comes out of COVID lockdowns. The return of live sports in front of fans also lifts viewership and more ways for fans to stay attached to favorite teams, athletes and leagues. But much like avid watchers of television sitcoms and dramas have altered the […]

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