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FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with ticketed social presence platform L1VE that will cover the FIBA 3×3 World Tour, Women’s Series, and World Cup. Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast […]
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Electronic Arts Inc has announced the closure of its acquisition by Saudi Arabia’s Public Investment Fund, Silver Lake and Affinity Partners for a reported $55 billion. It follows an initial agreement to purchase the digital entertainment company, which was announced in September 2025, and the formal approval of the deal by EA stockholders in December […]
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World Athletics has unveiled a package of innovations ahead of its inaugural Ultimate Championship in Budapest, Hungary, from September 11—13, as the governing body seeks to reshape track & field competition and bring elite athletes closer to fans. Through enhanced TV coverage, reimagined event presentation and the introduction of fresh digital platforms, World Athletics President […]
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Global travel platform Skyscanner has announced the launch of Sportscast, a new search tool that is designed to transform how sports enthusiasts plan their trips, guiding them to destinations that ensure optimal, fair-weather conditions for their favorite sports and activities. The company’s latest update responds directly to evolving traveler behavior, where sports interests and hobbies are increasingly […]
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Cisco and Churchill Downs Incorporated have reached a multi-year partnership to enhance networking capabilities at Churchill Downs. As part of the deal, Cisco becomes the Official Enterprise Networking and Network Infrastructure Partner of the Kentucky Derby. The partnership is designed to support fan experiences at future Kentucky Derby Weeks and other events. The network refresh […]
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When Kenya’s Sabastian Sawe crossed the finish line in 1:59:30 at the TCS London Marathon last Sunday, he didn’t just become the first person to run a sub-two-hour marathon in a competitive race — he defied physics and human belief. Sawe wasn’t even alone in his historic accomplishment, as Ethiopian debutant Yomif Kejelcha finished in […]
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Youth sports management platform TeamSnap has announced a partnership with AI-powered sports cameras company XbotGo to redefine live streaming in youth sports. Together, the companies are introducing what they say is “the first fully integrated, all-in-one live streaming experience,” bringing camera control, live video, and game-day moments into TeamSnap ONE. XbotGo specializes in producing AI-powered sports […]
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Fastbreak AI, an AI-driven sports operations software company, has announced the appointment of Serge Babenko as its vice president of partnerships for sports tourism. Babenko will lead partnership expansion across Fastbreak Pulse and Fastbreak Travel, working with sports commissions, destination marketing organizations, event operators and hospitality partners to support destination-focused growth. As a co-founder and executive […]
Continue Reading![Playeasy Innovators Summit x Ann Arbor Sports Commission Banner Image[47]](https://media.sportstravelmagazine.com/wp-content/uploads/2025/11/13141759/Playeasy-Innovators-Summit-x-Ann-Arbor-Sports-Commission-Banner-Image47-scaled.png)
Playeasy will continue its Innovators Summit in 2026, with Ann Arbor, Michigan, hosting the event June 15–17 at the Vanguard Ann Arbor. The Ann Arbor Sports Commission will serve as host for the summit, which will enter its second year after debuting in Valley Forge, Pennsylvania, in 2025. “Ann Arbor has been a trusted, forward-thinking […]
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Fastbreak AI, an AI-driven sports operations software company, has secured $40 million in Series A funding. Investors in the round include Greycroft and GTMfund, with participation from the NBA, NHL and TMRW Sports, as well as professional athletes including PGA Tour golfers Patrick Cantlay and Kurt Kitayama, and former NFL players Larry Fitzgerald Jr. and […]
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