Category: Technology in Sports

Technology in Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Fastbreak AI has completed two acquisitions (Credit: Fastbreak AI)

Fastbreak AI Acquires Groupbook and Competition Travel

AI-powered sports operations company Fastbreak AI has acquired Groupbook and Competition Travel, two group travel companies that expand the reach of its group accommodations business, Fastbreak Travel, into new customer categories and event types. As a result, both companies will be brought under the Fastbreak Travel umbrella, serving national governing bodies, tournament directors, sports commissions, […]

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The GameChanger platform (Credit: GameChanger)

GameChanger Expands Basketball Offering to Support Youth Sports Clubs

Youth sports mobile and web application GameChanger has announced an expanded basketball experience that will bring club management, game coverage and athlete storytelling together on one platform. The features are designed to help youth basketball directors run and promote their clubs while giving families more ways to watch games and follow their athletes throughout the […]

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Humanoid robot sports league CyberHero is planning global expansion (Credit: CyberHero / Hero Esports)

‘World’s First Robot Sports League’ Plots Global Expansion

CyberHero, which describes itself as “the world’s first global humanoid robot sports league,” has officially launched in Riyadh, Saudi Arabia. At the same time, Chinese esports company Hero Esports, which hosts the events, has announced plans to bring the league to eight cities around the world. The inaugural event in Riyadh was the first in […]

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FIBA and L1VE have agreed an exclusive immersive live rights deal for 3x3 basketball (Credit: L1VE / FIBA)

FIBA and L1VE Agree to Exclusive 3×3 Basketball Immersive Live Rights Deal

FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with ticketed social presence platform L1VE that will cover the FIBA 3×3 World Tour, Women’s Series, and World Cup. Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast […]

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EA Sports has been acquired by PIF and two other investment firms (AP Photo/Jae C. Hong, File)

Saudi Arabia’s Public Investment Fund Closes $55 Billion Acquisition of EA

Electronic Arts Inc has announced the closure of its acquisition by Saudi Arabia’s Public Investment Fund, Silver Lake and Affinity Partners for a reported $55 billion. It follows an initial agreement to purchase the digital entertainment company, which was announced in September 2025, and the formal approval of the deal by EA stockholders in December […]

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Ultimate Championship
Conceptual renderings of the competition area for the Ultimate Championship 2026 (Credit: World Athletics)

World Athletics Debuts Changes for Inaugural Ultimate Championship

World Athletics has unveiled a package of innovations ahead of its inaugural Ultimate Championship in Budapest, Hungary, from September 11—13, as the governing body seeks to reshape track & field competition and bring elite athletes closer to fans. Through enhanced TV coverage, reimagined event presentation and the introduction of fresh digital platforms, World Athletics President […]

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Skyscanner has launched its Sportscast tool (Credit: Skyscanner)

Skyscanner Debuts Sportscast Tool to Help Sports Enthusiasts Plan Trips

Global travel platform Skyscanner has announced the launch of  Sportscast, a new search tool that is designed to transform how sports enthusiasts plan their trips, guiding them to destinations that ensure optimal, fair-weather conditions for their favorite sports and activities. The company’s latest update responds directly to evolving traveler behavior, where sports interests and hobbies are increasingly […]

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APTOPIX Kentucky Derby Horse Racing
Sovereignty, ridden by Junior Alvarado, won the 2025 Kentucky Derby with more than 147,000 fans in attendance at Churchill Downs. (AP Photo/Abbie Parr)

Cisco and Churchill Downs Reach Partnership

Cisco and Churchill Downs Incorporated have reached a multi-year partnership to enhance networking capabilities at Churchill Downs. As part of the deal, Cisco becomes the Official Enterprise Networking and Network Infrastructure Partner of the Kentucky Derby. The partnership is designed to support fan experiences at future Kentucky Derby Weeks and other events. The network refresh […]

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Britain London Marathon
Sabastian Sawe from Kenya (AP Photo/Ian Walton)

Sabastian Sawe and Humanoid Robots Reset The Clock for Marathon Records

When Kenya’s Sabastian Sawe crossed the finish line in 1:59:30 at the TCS London Marathon last Sunday, he didn’t just become the first person to run a sub-two-hour marathon in a competitive race — he defied physics and human belief. Sawe wasn’t even alone in his historic accomplishment, as Ethiopian debutant Yomif Kejelcha finished in […]

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(Credit: TeamSnap and XborGo)

TeamSnap and XbotGo Partner for AI-Powered Youth Sports Streaming Experience

Youth sports management platform TeamSnap has announced a partnership with AI-powered sports cameras company XbotGo to redefine live streaming in youth sports. Together, the companies are introducing what they say is “the first fully integrated, all-in-one live streaming experience,” bringing camera control, live video, and game-day moments into TeamSnap ONE. XbotGo specializes in producing AI-powered sports […]

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