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One month after the conclusion of the 2026 FIFA Men’s World Cup in Canada, Mexico, and the United States, FIFA on Thursday unveiled the full match schedule for the 2027 FIFA Women’s World Cup in Brazil. The announcement was made at FIFA’s headquarters in Zurich, Switzerland, during the draw show for the preliminary phase of […]
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The Esports Foundation has announced that the inaugural Esports Nations Cup, originally scheduled to take place in November 2026 in Riyadh, will be postponed to November 2027. The decision was made following an ongoing assessment of the wider situation in the Middle East, and after consultation with key stakeholders. It was taken to ensure the […]
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U.S. Ski & Snowboard has announced a multi-year partnership with Pirelli Tire. The deal will run through the 2028—2029 season and makes Pirelli the latest official partner of the national governing body, joining the likes of Toyota, United Airlines, Visa, and the Utah Sports Commission. The agreement with Pirelli Tire is designed to strengthen the […]
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The 2028 U.S. Olympic Team Trials – Track & Field will return to Hayward Field at the University of Oregon in Eugene, Oregon, June 17-22, 2028, where the nation’s top track and field athletes will compete for places on Team USA at the LA28 Olympic Summer Games. The 2028 edition will mark the sixth consecutive […]
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The Premier League is back for another enthralling season, and that inevitably means new managers, signings, kits, and sponsorships. But for the three clubs promoted to the English top tier, it can mean something else: an eye-watering £200 million ($269 million) financial boost, sell-out attendances, and the opportunity to compete with the world’s richest teams […]
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Professional American football is set to arrive in East London as London Guard was unveiled as the latest franchise to join the European Football Alliance for the 2027 season. The Guard will become the seventh EFA franchise, joining the Prague Lions, Paris Musketeers, Frankfurt Galaxy, Munich Ravens, Swarco Raiders Tirol and Nordic Storm, which all […]
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This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]
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Athletic Ventures, the joint venture between UK Athletics, London Marathon Events and The Great Run Company, has announced that it has formally submitted its bid to host the 2029 World Athletics Championships in London, England. The venture successfully reached an agreement with English Football League Championship club West Ham United that would allow it to […]
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The name and brand identity for Cleveland, Ohio’s WNBA expansion franchise has been unveiled as the Cleveland Sirens. Owned and operated by Rock Entertainment Group and Chairman Dan Gilbert, the Cleveland Sirens will begin play as the WNBA’s 16th franchise at Rocket Arena in the 2028 season. Gilbert has paid a $250 million expansion fee […]
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The Italian Football Federation has confirmed that it has received submissions from 13 cities with 16 stadiums that could be potential host cities and stadiums for UEFA Euro 2032, which will be jointly hosted by Italy and Türkiye. Interested venues had to submit the relevant documentation to the FIGC to verify their compliance with the […]
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