Madden NFL 20

NFL Extends Partnership with EA Sports

The National Football League has extended its agreement with Electronic Arts and the NFL Players Association that will allow EA Sports’ Madden NFL to have exclusive rights to create authentic NFL simulation games. In addition, the entities will partner to develop games in new genres, expanded esports programs and additional experiences for fans across other platforms. Continue Reading

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AAU Rival

AAU Chooses Rival to Launch Esports Program

The Amateur Athletic Union has selected Rival to become the national operating partner for the AAU Esports program. AAU is looking to expand its presence in esports after announcing competitive video gaming as the newest addition to its 41 sports last year. “My vision for youth sports is simple: To raise tomorrow’s leaders on today’s Continue Reading

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Gen.G, Eastern Michigan Start Esports Partnership

Gen.G will be partnering with Eastern Michigan University for a multiyear program that brings esports to the school along with several high school and women’s gaming initiatives, the latest move into the collegiate gaming space for the global esports organization. The program will include a Futures Program, High School Invitational and Women in Gaming Summer Continue Reading

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Play Sport

Emergency Relief Bill for Youth Sports Introduced in Congress

U.S. Rep. Max Rose (D-New York) and Rep. Josh Gottheimer (D-New Jersey) have introduced a bill in Congress calling for the $8.5 billion in emergency funding that a coalition of youth sports organizations has sought in relief for the industry. The COVID-19 Youth Sports and Working Families Relief Act calls for authorizing a relief fund Continue Reading

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International Esports Federation Signs MOU with WESCO

The International Esports Federation has signed an memorandum of understanding with the Brazil-based World Esports Consortium as the federation sees to create further collaboration opportunities in the international esports community. The MOU, signed by IESF President Vlad Marinescu and WESCO President Daniel Cossi, sets a framework for collaboration between the two organizations, with a goal to promote Continue Reading

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MLS and USYS Partner on Youth Soccer Initiative

Major League Soccer and the U.S. Youth Soccer Association have announced a partnership to collaborate on initiatives to support and engage soccer players and soccer communities throughout the United States. The agreement aims to enhance player identification and monitoring, coaching and scouting education, competition and fan engagement throughout the USYS community, which includes more than Continue Reading

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New Collegiate Esports Organization Formed

The Kansas-based Unified Esports Association has announced the formation of a new collegiate esports initiative designed to produce high-level competition among schools that will receive free membership in the organization. The Unified Collegiate Esports Association will launch with an advisory council of 10 North American universities. “UCEA further illustrates our brand’s commitment to cultivating high-level Continue Reading

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National Flag Football -28
National Flag Football is one of the largest youth flag football organizations in the country and this year will organize 34 tour stops and a national championship. Photograph: National Flag Football

Panelists Say Youth Sports Need Recovery, Reinvention

The youth sports industry is undergoing changes that will alter its landscape in a post-coronavirus world in ways that league and tournament organizers could never have believed, according to panelists who participated in an American University webinar this week. The two panelists for “The Future of Youth Sports: Economic Impact & Business Strategy Ahead” noted Continue Reading

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LPGA Partners with TopGolf for Esports Tournament

The LPGA will hold an esports competition with match play starting May 13 with eight players competing in partnership with the World Golf Tour by Topgolf.  The players will play head-to-head in a series of seven nine-hole, online matches twice a week with a championship match on Wednesday, June 3. “We are excited for this Continue Reading

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