Fiesta Bowl

Glendale Makes Its Mark in Sports Tourism World

Glendale, Arizona, sits 10 miles northwest of Phoenix, but the city is creating its own brand as an entertainment oasis that has boomed in recent years into one of the top sports tourist destinations in America. The Fiesta Bowl hosted an epic College Football Semifinal on December 31, as State Farm Stadium in Glendale welcomed […]

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Milwaukee

Milwaukee Embraces History, Improves Future

Milwaukee is a city with a storied sports history. There’s a blend of professional and college sports that keep fans engaged year-round and you can bet they’ll be enjoying a cold beverage and cheering loudly for their teams. The crown jewel of the Milwaukee sports scene is the Bucks, the 2021 NBA champions that feature […]

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Dew Tour Momiji Nishiya

Letter From Iowa: The State Games, the Dew Tour and the Power of Sports

Sports play a vital economic role for destinations looking to attracting visitors. They also, in their finest moments, provide inspiring examples of humanity at its best. Over the weekend of July 29–30 in Ames and Des Moines, Iowa, two events — one amateur, one professional — spoke to each of those aspects. They also served […]

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Sand All-Star

On Assignment: MLB All-Star Week Provides
Fans With Memorable Experience

The Major League Baseball All-Star Game is a near weeklong star-studded extravaganza celebrating everything the sport has to offer. While the July 19 game itself at Dodger Stadium may have been the highlight, the event’s footprint continues to grow — this time to the beach as well. The MLB Draft (also held during All-Star week), […]

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NCAABeachGulfCROP

NCAA Beach Volleyball: Making Waves on the Alabama Coast

Walk past all the giant signage showcasing the event and through security with a couple of the 100 local volunteers screening attendees, then feel the white sand under your feet. Get a spot at the top of the temporary bleachers brought over from the local Little League fields for the event at center court and […]

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WomensFinalFourMinneapolis
The 2022 NCAA Women's Championship Game in Minneapolis was played in front of a sellout crowd as South Carolina beat UConn for its second national title. Photo by Matt Traub / SportsTravel

Women’s Final Four Shines Spotlight on Minnesota’s Basketball Culture

The 27-year wait was worth it for the basketball-mad region of Minneapolis-St. Paul after a Women’s Final Four that was in many ways the first major event that the city was able to organize since the pandemic. More than 36,000 fans attended games at the Target Center between the two semifinals on April 1 and […]

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TeamUSAHouse

How Utah Capitalized on Beijing’s Olympic Spectator Ban

When Beijing’s organizers decided to ban foreign spectators from attending the 2022 Olympic and Paralympic Winter Games, it shone an even brighter spotlight on a previous host — with many hoping that it can repeat those hosting duties in the future. Families have descended for watch parties every night in Park City, Utah, where the […]

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DSC_0068A

How Tulsa Landed the USA BMX Headquarters

Flash back 10 years. USA BMX, the national governing body for the sport, was headquartered at its longtime home in Gilbert, Arizona. As the sport grew in popularity — one of the fastest-growing sports in the past decade, according to the Sports and Fitness Industry Association — so did the needs of the organization. More tracks […]

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HiramBithornStadiumA

Puerto Rico: A Rich Sports History

You may think that Puerto Rico is a golf escape and yes, that is largely true. The Puerto Rico Open will celebrate its 15th anniversary in early March, having generated $5.7 million for the economy and creating more than 1,000 direct and indirect jobs. With 16 courses open to the public, golf has boomed on the […]

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