LASevens

On Assignment: A Stadium Shows Its Versatility

It can be one of the little annoyances that fans can experience either in the stadium or watching on television: Seeing the lines of one sport—washed out or not—on the field as you watch action from a different sport. That annoyance is what made the field for the recent LA Sevens international rugby match at […]

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On Assignment: Out in the Cold

The NHL has gotten very good at all things outdoors. What began as a novelty in 2003 has resulted in 30 outdoor games, on New Year’s Day for the Winter Classic and at the Stadium Series during various points of the season. The Navy Federal Credit Union Stadium Series in particular has allowed the league to […]

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RivieraSunday

On Assignment: Four Days of Golf, A Year in the Making

When fans enter the gates at Riviera Country Club in Los Angeles, they can gawk at the elevation changes and some of the most historic holes in championship golf. They can enjoy activations and different sponsorship stands at almost every fairway. And if they think because the PGA Tour’s Genesis Invitational is a four-day affair that […]

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On Assignment: The Maine Ingredients

Maine may be off in a corner, but that doesn’t mean event organizers should treat it any less seriously as a destination for sports events. That’s something I saw firsthand on a recent trip to the Pine Tree State to witness three events, each of which speaks to the resources available in the region and […]

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RoseBowl2020

On Assignment: Rose Bowl

If you like bowl season, you have the Rose Bowl to thank. One of the first stadiums to get the bowl moniker, the legendary Pasadena, California, venue pretty much gave rise to the term “bowl games” and the season in late December and early January when the biggest college football showpieces are staged. To walk […]

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Ireland US Soccer
The U.S. soccer team poses for a photo before an international friendly soccer match against Ireland in Pasadena, Calif., Saturday, Aug. 3, 2019. (AP Photo/Alex Gallardo)

U.S. Women’s Soccer Victory Tour Brings Champions to Fans

What some programs or leagues or teams wish would happen over a period of years hit the United States women’s national soccer team within a month’s time. Already going into the FIFA Women’s World Cup with the label of favorites and defending champions, the team not only successfully defended its title, but did so with […]

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Jennifer-Lee-headshot

Dew Tour Shows Off New Tricks

The annual summer 2018 Dew Tour, presented by Mountain Dew and TEN: The Enthusiast Network, was recently staged in Long Beach, California, June 28­­–July 1. Free and open to the public, the event featured more than 80 top skateboarders in team, individual, pro and amateur competitions. A sponsor village, festival, outdoor music stage and local […]

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