Category: On Assignment

On Assignment — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Lumen Field

In Seattle, Sports is Part of City’s Culture

After three games in three days and experiencing the various decibel levels at each, you get to wonder: Do Seattle sports fans go through the week whispering quietly because of all the yelling they do to support their teams? In an area that hosted multiple major events throughout this year and with more to come […]

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Tremblant Run

Mont-Tremblant Ironman Celebrates Athletes, Environmental Sustainability

Leaving Montreal’s airport and heading north, what strikes you first is how progressively greener the scenery gets heading out of the city. On a busy Friday afternoon, it takes about two hours to reach the destination. Along the way, every building is a soft pastel with colored roofs straight out of a scrapbook of what […]

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Thomas & Mack Summer League 2023

NBA Takes Over Las Vegas for Summer League and Inaugural NBA Con

The NBA season may have ended June 12 in Denver when the Nuggets captured their first championship. But the NBA never truly sleeps. The league took over Las Vegas starting July 7 with Summer League games tipping off at the Thomas & Mack Center and Cox Pavilion. Simultaneously, the inaugural NBA Con — a massive […]

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Milwaukee

Milwaukee Embraces History, Improves Future

Milwaukee is a city with a storied sports history. There’s a blend of professional and college sports that keep fans engaged year-round and you can bet they’ll be enjoying a cold beverage and cheering loudly for their teams. The crown jewel of the Milwaukee sports scene is the Bucks, the 2021 NBA champions that feature […]

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Dew Tour Momiji Nishiya

Letter From Iowa: The State Games, the Dew Tour and the Power of Sports

Sports play a vital economic role for destinations looking to attracting visitors. They also, in their finest moments, provide inspiring examples of humanity at its best. Over the weekend of July 29–30 in Ames and Des Moines, Iowa, two events — one amateur, one professional — spoke to each of those aspects. They also served […]

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Sand All-Star

On Assignment: MLB All-Star Week Provides
Fans With Memorable Experience

The Major League Baseball All-Star Game is a near weeklong star-studded extravaganza celebrating everything the sport has to offer. While the July 19 game itself at Dodger Stadium may have been the highlight, the event’s footprint continues to grow — this time to the beach as well. The MLB Draft (also held during All-Star week), […]

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