NFL DAZN

NFL Partners with DAZN for International Streaming Rights

The National Football League and DAZN Group have agreed to a 10-year partnership to deliver NFL Game Pass International to sports fans around the world beginning with the 2023 season. NFL GPI enables fans outside the United States to watch every NFL matchup throughout the regular season and postseason, including the Super Bowl. “Growing the […]

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USAG Sponsors

USA Gymnastics Announces Sponsorship Deals with AAI, Spieth America

USA Gymnastics has extended a partnership with one equipment supplier in American Athletic Inc., and added a new partner as another official equipment supplier in Spieth America, the national governing body announced this week. A partner of USA Gymnastics since 1963, AAI will continue to serve as the official supplier for the artistic development and […]

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CES
From left: Kenny Gold, Richard Oppy, Sarah Henry, Steve Braband, Valerie Stempler, Andrew Yaffe and Heidi Chung discuss the future of content creators.

CES 2023 Looks at the Present and Future of Content Creation

CES 2023 has invaded Las Vegas, with thousands of exhibitors and patrons spread out across the city as it celebrates its 25th year in Sin City. The sports session “What’s Next for the Creator Economy?” brought together a panel to discuss how brands are working with content creators to promote their products. The group, moderated […]

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Alliance Playbook 365

Alliance Reservations Network Acquires Playbook365

Alliance Reservations Network has acquired Playbook365, a youth and amateur sports management platform for tournaments, leagues, clubs, showcases, tryouts and camps, with plans to create the youth and amateur sports industry’s first end-to-end travel management platform. The new service is expected to integrate with ARN’s lodging management platform, Group Productivity Solution. The acquisition is planned […]

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Ironman logo_final

Ironman Extends Partnership with Nirvana

Ironman and Nirvana Europe Limited, a British-based sport travel agency, have extended and expanded their partnership across North America, Europe, and Oceania to provide travel and race experiences for athletes starting in 2023. Nirvana has been the official travel partner to the Ironman European Series since 2005. The enhanced partnership will provide athletes with a […]

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PTO logo crop

PTO, Fox Agree on Programming Deal

The Professional Triathletes Organization has announced a programming agreement with Fox Sports to televise highlights of PTO Tour races from the 2022 season next month. One-hour highlights shows of three races from the season will be shown on FS1 on December 17. The PTO is co-owned by the sport’s professional athletes. In 2023 and 2024, […]

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TeamSnap logo

TeamSnap Acquires LeagueSide

TeamSnap has acquired LeagueSide and will launch a new offering for brands to connect with the youth sports industry and bring access to sponsorship opportunities to 19,000 sports organizations that use TeamSnap’s platform. Financial terms of the transaction were not disclosed. The merger will offer brands direct access to digital and on-field sponsorship opportunities from […]

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Anheuser-Busch Major League Pickleball

Anheuser-Busch Hops into Major League Pickleball

Anheuser-Busch has hopped on the pickleball craze, announcing that it has purchased a Major League Pickleball team for the 2023 season in a deal that will give the beverage giant a founding partnership with the larger MLP league and control over one of the league’s expansion teams. “We have a proud and longstanding history as […]

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Move United
Research published in the Journal of Leisure Studies highlighted the importance of physical activity and adaptive sports for people with disabilities.

Study: Adapted Sport Events Total Nearly $78 Million Annually

The total economic impact of adapted and para sport-related events nationwide totals approximately $77.8 million annually, nearly reaching pre-COVID levels, according to a benchmark economic impact study released at the Adapted Sport Leadership & Business Symposium presented by All In Sport Consulting on October 19–20. The study showed that the economic impact of the 34 […]

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WomensSportsNetwork

Women’s Sports Network Officially Launches

FAST Studios has launched the Women’s Sports Network with support from 12 professional women’s sports leagues and federations including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, providing comprehensive coverage of the women’s sports scene in the United States and beyond. “The launch of the Women’s Sports Network is a huge and long-awaited […]

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