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Guaranteed Rate Takes Title Sponsorship of 2021 PBA Tour

Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]

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HyperX Esports Arena Las Vegas

HyperX Extends Naming Rights Deal at Esports Arena Las Vegas

HyperX will continue as the naming rights partner for Esports Arena Las Vegas at the Luxor Hotel and Casino under terms of a renewal for the gaming products company. As part of the multiyear deal with Allied Esports, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well […]

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Big West Hawaii

Hawaii Tourism Authority to Sponsor Big West Championships

The Hawaii Tourism Authority has signed on to become the presenting sponsor of the Big West Men’s and Women’s Basketball, and Men’s Volleyball Championships. As an official corporate partner of the collegiate conference through 2023, the HTA plans to  showcase the Hawaiian Islands through partnership assets across the Big West’s broadcast, print, digital and social […]

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Gillette HBCU

Gillette Sponsors New HBCU Esports League

The Yard: HBCU Esports Alliance, a new esports league for HBCU students, has landed a blue-chip sponsor in grooming brand Gillette, which will become a presenting-level partner of the league being organized in conjunction with CSL Esports. The “Groomed to Game” partnership will support HBCU students as they enter the esports and gaming ecosystem. Under […]

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SEC Football and Basketball Headed to ESPN/ABC

The Southeastern Conference will move its signature events in football and men’s basketball from CBS to ESPN/ABC starting in 2024–2025. The 10-year deal is reportedly worth nearly $300 million per year and will include up to 15 premier football games and the SEC Championship as well as eight top basketball matchups across ABC and ESPN. […]

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NFL INtuit

Intuit Extends Sponsorship of NFL Playoffs

When you think about the upcoming NFL playoffs, you can now think about your taxes. The National Football League and Intuit Inc, makers of TurboTax, QuickBooks, and Mint, have announced a renewal of the company’s official partnership through 2022.  As a part of the agreement, TurboTax Live will now serve as the presenting sponsor of the AFC and […]

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Toyota Extends Partnership with USA Triathlon

USA Triathlon and Toyota have extended their sponsorship agreement for the automotive company to serve as the national governing body’s exclusive mobility and automotive partner. Under terms of the deal, Toyota will support USA Triathlon’s top elite athletes in the lead-up to the Tokyo Olympic and Paralympic Games in 2021 and will continue its support […]

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Photo: David Woo/AKC

ESPN to Air American Kennel Club National Championship

The American Kennel Club and ESPN have announced a three-year content agreement that will bring high-energy dog programming to the sports network and its affiliated channels, including digital rights for select events to stream live on the ESPN App. The agreement will also allow ABC to air the AKC National Championship Presented by Royal Canin […]

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Bassmaster Classic
Photo by B.A.S.S.

Bassmaster Elite Events to Get Live Broadcast on Fox Sports

Under a new television agreement with Fox Sports, all nine Bassmaster Elite events, as well as the Academy Sports + Outdoors Bassmaster Classic presented by Huk, will be broadcast live beginning in February 2021. It will mark the first time in the series’ history that events will be featured live after years of the event […]

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