USA Triathlon Enters Partnership with Online Therapy Provider

Addressing the needs of athletes during the COVID-19 pandemic, USA Triathlon will partner with Talkspace, an online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is an online and mobile service that the national governing body said would be convenient for elite athletes who typically Continue Reading

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Sports Industry Bullish on Eventual Post-Coronavirus World

While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume. During the Sports Business Journal’s CAA World Congress virtual event, taking the place of a scheduled in-person event in California disrupted by the coronavirus, a series Continue Reading

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ASM Global Names Louisville Event Booking Director

Taki Pappas, who has more than two decades of experience in the sports and entertainment industry, has been hired by ASM Global as director of event booking and business development for the KFC Yum! Center, Lynn Family Stadium and Norton Health Sports Athletics & Learning Center in Louisville, Kentucky. Pappas will work to drive content Continue Reading

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Tim Mapes, the Delta chief marketing and communications officer, announces that the airline will be a sponsor of LA2028 during an event on March 2 at Griffith Observatory in Los Angeles.

Delta Makes LA28 Sponsorship Official

The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory Continue Reading

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US club Soccer Verizon

Verizon to Sponsor U.S. Club Soccer

U.S. Club Soccer has announced a partnership with Verizon that will see the technology company’s entrance into the youth soccer landscape as the official innovation and 5G partner of the youth sports organization. The company will also become the presenting sponsor of the id2 Program and Player Development Program (PDP), and will supporting other U.S. Club Soccer programs Continue Reading

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Verizon to Improve Wi-Fi Access at 12 NASCAR Tracks

NASCAR and Verizon have announced a multiyear partnership to modernize 12 NASCAR-owned racetracks by enhancing wireless access for race fans, drivers and teams in effort to help fans more easily share images of live events on their mobile devices. The partnership designates Verizon as the official wireless telecommunications and 5G mobility partner of NASCAR, as Continue Reading

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