USA Wheelchair Football League

USA Wheelchair Football League Signs Helmet Partner

The new USA Wheelchair Football League has announced Xenith helmets as a partner, with the company providing its X2D+ helmet to teams in the four cities that will make up the league. “We needed a helmet as rugged and resilient as our athletes, and we found that with Xenith,” said Glenn Merry, executive director of […]

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GasparillaBowl

Gasparilla Bowl Gets New Title Sponsor

The Gasparilla Bowl will have a new title sponsor in Union Home Mortage for the ESPN-backed bowl in Tampa, Florida, at the home of the Tampa Bay Buccaneers. The Union Home Mortgage Gasparilla Bowl will be played this year at Raymond James Stadium as part of a multi-year title sponsorship. This year’s game will be […]

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iR37

Tech Companies Focused on Contactless Fan Experience

However and whenever sports fans are allowed back into venues, the COVID-19 pandemic has accelerated many of the new technologies that were already in planning and development to make the experience more frictionless than ever before. Gone — at least for now and perhaps for good — are the days when paper tickets were exchanged […]

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USTA Zoom Crop

USTA Partners with Zoom for Virtual U.S. Open Events

In an unusual year with no spectators at the U.S. Open, the United States Tennis Association has announced a partnership with Zoom Video Communications to provide virtual experiences during the tournament, including VIP virtual hospitality events and a celebrity fundraising drive. The U.S. Open will be staged August 31 – September 13 at the Billie […]

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Fastenal

NHL Reaches Deal with Maintenance, Repair and Operations Company

The National Hockey League has reached a multiyear deal to name Fastenal as the official maintenance, repair and operations partner for the league through the 2023–2024 season, a partnership that will also extend to ice rinks across North America. Maintenance, repair and operations (MRO) encompasses the wide-ranging products and services needed to keep venues up […]

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Run Jump Throw

Hershey’s Extends USATF Partnership

Hershey’s has extended its partnership with USA Track & Field, a deal that will keep the candy maker as the presenting sponsor of the national governing body’s Run Jump Throw program through 2024. Hershey’s has sponsored the Run Jump Throw program since 2015. The effort is a hands-on learning program for children ages 7–12 to […]

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NFL Subway

Subway to Sponsor NFL Flag and Other League Events

Subway has become an official sponsor of the National Football League in a deal that will see the sandwich restaurant become the sponsor of NFL Flag, the largest flag football league in the United States. The multiyear deal will also give Subway exclusive marketing rights and activation opportunities at NFL events and experiences. The chain […]

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USATF logo

Illinois Village to Sponsor USA Track & Field

USA Track & Field has won a unique competition among national governing bodies by earning a $100,000 sponsorship from the leaders of Elk Grove Village, Illinois. The village northwest of Chicago sought to partner with an NGB to promote its business and manufacturing brand and is believed to be the first municipality to sponsor a […]

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MayoBowl

Charlotte College Football Showcases Sponsored by Duke’s Mayo

The Charlotte Sports Foundation will have Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game along with a postseason bowl game played in Charlotte, North Carolina. The games include the Duke’s Mayo Classic on September 26 between Notre Dame and Wake Forest, as well as the 19th annual Duke’s Mayo […]

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Virus Outbreak Wrestling Essential Business
Equipment trailers are lined up at the entrance road to the WWE Performance Center in Orlando, Fla. (AP Photo/John Raoux)

Panel: Adapting to New Normal Key for Organizations and Leagues

Knowing the sports world will forever be changed and getting fans adjusted to new protocols to attend events will be a key issue for sports organizations going forward, said panelists during a Variety webinar this week — but it has also sped up the innovations that can solidify communication with fans. During the event “The […]

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