Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Generali Stadium
The future Generali Stadium in Milan (Credit: Foster + Partners and MANICA/Lord Norman Foster/David Manica)

Generali Secures $729M Naming Rights for Future Milan Soccer Stadium

Italian insurance and asset management company Generali has been confirmed as the Naming Partner of the future home of Italian Serie A soccer clubs AC Milan and FC Internazionale Milano, when they eventually vacate their current, century-old San Siro stadium home. The new venue will carry the name Generali Stadium from its official inauguration. In […]

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Katie Cleveland, associate director of events at USA Taekwondo (Credit: Jared Wickerham / Wick Photography)

U.S. NGBs Issue Annual Updates and Outline Future Plans at TEAMS ’26

At the TEAMS Conference & Expo ’26 in Birmingham, Alabama, last week, leaders from eight Olympic and Paralympic national governing bodies delivered rapid-fire updates on upcoming events, membership initiatives and strategic priorities for the year and years ahead. In a SportsLink/TEAMS session sponsored by Sports Milwaukee and emceed by four-time Team USA snowboard cross Olympian […]

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NCAA UConn Michigan Basketball
Michigan defeated UConn in the 2026 NCAA title game at Lucas Oil Stadium in Indianapolis. (AP Photo/AJ Mast)

Seven Cities Named Finalists for Men’s and Women’s Division I Final Fours

Seven cities have been named finalists to host the respective men’s and women’s Division I Final Fours from 2032-36, the NCAA announced last week. The winning cities will be announced after the NCAA’s summer meetings next July in Naples, Florida, during which the finalists will make presentations to the NCAA staff and committee members. The […]

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NYC Marathon
Runners cross the Verrazzano-Narrows Bridge during the New York City Marathon in New York, Sunday, Nov. 1, 2026. (AP Photo/Heather Khalifa)

Q&A: Ted Metellus On The Record-Setting Popularity of the TCS New York City Marathon

The TCS New York City Marathon is an iconic event known the world over, but the 2026 edition was even more significant than usual. Sunday’s race marked the 50th anniversary of the five-borough, 26.2-mile course, which begins in Staten Island (crossing the Verrazzano-Narrows Bridge), before moving through Brooklyn, Queens, Manhattan, the Bronx and back into […]

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Texans Jaguars Football
Jacksonville Jaguars fans brought a different type of style to fandom at Wembley Stadium. (Adam Bettcher/AP Content Services for the NFL)

Football vs. Football: A British Fan’s Observations on Two Sports With the Same Name

I’ve never watched the Super Bowl. There, I said it. OK, I’ve seen the kickoff, and I’ve watched a few plays, but usually by the time some global musical star takes the stage at halftime, I’ve long since gone to sleep. So imagine my wide-eyed anticipation at watching my first full football game — and […]

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Matchroom Multi Sport CEO Emily Frazer (left) and BTEA CEO Sara Ahmed Buhiji (right)

World Pool Championship Heads to Bahrain for First Time

The Bahrain Tourism and Exhibitions Authority, or BTEA, has signed a multi-year memorandum of understanding with Matchroom Pool to bring the World Pool Championship to the Kingdom of Bahrain for the first time. The multiyear partnership with Matchroom Pool, an organizer and promoter of professional pool competitions around the world, brings the World Nineball Tour […]

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(Credit: Professional Softball League)

Professional Softball League Announces Three New Teams

The Professional Softball League is building on its first season of fastpitch competition by bringing together six independently-owned member teams for a 40-game season in 2027. This year’s inaugural campaign featured five teams: the Atlanta Smoke, Florida Breeze, Florida Vibe, Kansas City Diamonds and New York Rise. The Breeze and Rise will not return in […]

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The first details about the LA28 Olympic Torch Relay have been revealed (Credit: LA28)

LA28 Olympic Torch Relay to Visit All 50 U.S. States, Starting in Atlanta

Three decades after the Olympic Summer Games were last held in the United States, that host city of Atlanta will lead the way to the next U.S.-based Games. It has been announced that the LA28 Olympic Torch Relay will visit all 50 U.S. states and officially kick off in Atlanta when the torch reaches U.S. […]

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Humanoid robot sports league CyberHero is planning global expansion (Credit: CyberHero / Hero Esports)

‘World’s First Robot Sports League’ Plots Global Expansion

CyberHero, which describes itself as “the world’s first global humanoid robot sports league,” has officially launched in Riyadh, Saudi Arabia. At the same time, Chinese esports company Hero Esports, which hosts the events, has announced plans to bring the league to eight cities around the world. The inaugural event in Riyadh was the first in […]

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MAM Rio, which will host the 2027 FIFA Women's World Cup Final Draw on December 11, 2026 (Credit: FIFA / MAM Rio)

2027 FIFA Women’s World Cup Draw Set for December 11 in Rio de Janeiro

The Final Draw for the 2027 FIFA Women’s World Cup in Brazil will be held on December 11 at the Museum of Modern Art in Rio de Janeiro, also known as MAM Rio. The event will bring together representatives of all of the qualified teams, as well as those still in contention via the Play-Off […]

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