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The Final Draw for the 2027 FIFA Women’s World Cup in Brazil will be held on December 11 at the Museum of Modern Art in Rio de Janeiro, also known as MAM Rio. The event will bring together representatives of all of the qualified teams, as well as those still in contention via the Play-Off […]
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It has been a summer to remember for New Yorkers. The New York Knicks won their first NBA Championship in more than 50 years, MetLife Stadium in neighboring New Jersey hosted a FIFA World Cup Final, and now the fourth and final tennis Grand Slam of the year is back in Queens with unprecedented scale. […]
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FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with ticketed social presence platform L1VE that will cover the FIBA 3×3 World Tour, Women’s Series, and World Cup. Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast […]
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Following a successful fifth edition in Birmingham, UK, earlier this year, TEAMS Europe is heading to Manchester from March 23—25, 2027, and prospective attendees can now register their interest to attend and exhibit. With preparations well underway for the event, staffers from Northstar Meetings Group and its flagship SportsTravel media brand, which produces TEAMS Europe, […]
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One month after the conclusion of the 2026 FIFA Men’s World Cup in Canada, Mexico, and the United States, FIFA on Thursday unveiled the full match schedule for the 2027 FIFA Women’s World Cup in Brazil. The announcement was made at FIFA’s headquarters in Zurich, Switzerland, during the draw show for the preliminary phase of […]
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U.S. Ski & Snowboard has announced a multi-year partnership with Pirelli Tire. The deal will run through the 2028—2029 season and makes Pirelli the latest official partner of the national governing body, joining the likes of Toyota, United Airlines, Visa, and the Utah Sports Commission. The agreement with Pirelli Tire is designed to strengthen the […]
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This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]
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Electronic Arts Inc has announced the closure of its acquisition by Saudi Arabia’s Public Investment Fund, Silver Lake and Affinity Partners for a reported $55 billion. It follows an initial agreement to purchase the digital entertainment company, which was announced in September 2025, and the formal approval of the deal by EA stockholders in December […]
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The name and brand identity for Cleveland, Ohio’s WNBA expansion franchise has been unveiled as the Cleveland Sirens. Owned and operated by Rock Entertainment Group and Chairman Dan Gilbert, the Cleveland Sirens will begin play as the WNBA’s 16th franchise at Rocket Arena in the 2028 season. Gilbert has paid a $250 million expansion fee […]
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The city of Greer, South Carolina, and Prisma Health have announced a 10-year, $3 million naming rights partnership for the city’s new sports and events center. The 200,000 square-foot facility will be called the Prisma Health Performance Center, reflecting a shared commitment to drive community wellness, recreation and economic development in Greer. Currently under construction, […]
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