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One month after the conclusion of the 2026 FIFA Men’s World Cup in Canada, Mexico, and the United States, FIFA on Thursday unveiled the full match schedule for the 2027 FIFA Women’s World Cup in Brazil. The announcement was made at FIFA’s headquarters in Zurich, Switzerland, during the draw show for the preliminary phase of […]
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U.S. Ski & Snowboard has announced a multi-year partnership with Pirelli Tire. The deal will run through the 2028—2029 season and makes Pirelli the latest official partner of the national governing body, joining the likes of Toyota, United Airlines, Visa, and the Utah Sports Commission. The agreement with Pirelli Tire is designed to strengthen the […]
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This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]
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Electronic Arts Inc has announced the closure of its acquisition by Saudi Arabia’s Public Investment Fund, Silver Lake and Affinity Partners for a reported $55 billion. It follows an initial agreement to purchase the digital entertainment company, which was announced in September 2025, and the formal approval of the deal by EA stockholders in December […]
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The name and brand identity for Cleveland, Ohio’s WNBA expansion franchise has been unveiled as the Cleveland Sirens. Owned and operated by Rock Entertainment Group and Chairman Dan Gilbert, the Cleveland Sirens will begin play as the WNBA’s 16th franchise at Rocket Arena in the 2028 season. Gilbert has paid a $250 million expansion fee […]
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The city of Greer, South Carolina, and Prisma Health have announced a 10-year, $3 million naming rights partnership for the city’s new sports and events center. The 200,000 square-foot facility will be called the Prisma Health Performance Center, reflecting a shared commitment to drive community wellness, recreation and economic development in Greer. Currently under construction, […]
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Insurance company Allstate has been confirmed as a founding partner of the LA28 Olympic and Paralympic Summer Games, as well as the official home and auto insurance partner of Team USA. It builds on Allstate’s longstanding support of student athletes through university and conference partnerships, scholarships and programs to recognize their leadership and community impact. […]
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Youth baseball and softball platform and scouting service Perfect Game has renewed and expanded its longstanding partnership with DICK’S Sporting Goods. As part of the expanded agreement, the East Cobb Complex in Georgia will officially be renamed DICK’S Sporting Goods Park at East Cobb. It comes ahead of the Perfect Game 11U and 12U Select […]
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When British newspaper The Times reported on July 28 that FIFA was exploring a new structure that would allow it to sell stakes in its prime assets (including media contracts, sponsorships, events) to private investors, few could have imagined the seismic repercussions it would have across the global soccer landscape. The news led to a swift […]
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Before the 2026 FIFA World Cup officially got underway on June 11, it was already guaranteed to be a record-setting affair — as this would be the first edition of the event in its 96-year history to feature three host countries, 16 host cities and 48 national teams competing, with 32 advancing to the knockout […]
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