Run Jump Throw

Hershey’s Extends USATF Partnership

Hershey’s has extended its partnership with USA Track & Field, a deal that will keep the candy maker as the presenting sponsor of the national governing body’s Run Jump Throw program through 2024. Hershey’s has sponsored the Run Jump Throw program since 2015. The effort is a hands-on learning program for children ages 7–12 to Continue Reading

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NFL Subway

Subway to Sponsor NFL Flag and Other League Events

Subway has become an official sponsor of the National Football League in a deal that will see the sandwich restaurant become the sponsor of NFL Flag, the largest flag football league in the United States. The multiyear deal will also give Subway exclusive marketing rights and activation opportunities at NFL events and experiences. The chain Continue Reading

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USATF logo

Illinois Village to Sponsor USA Track & Field

USA Track & Field has won a unique competition among national governing bodies by earning a $100,000 sponsorship from the leaders of Elk Grove Village, Illinois. The village northwest of Chicago sought to partner with an NGB to promote its business and manufacturing brand and is believed to be the first municipality to sponsor a Continue Reading

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Charlotte College Football Showcases Sponsored by Duke’s Mayo

The Charlotte Sports Foundation will have Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game along with a postseason bowl game played in Charlotte, North Carolina. The games include the Duke’s Mayo Classic on September 26 between Notre Dame and Wake Forest, as well as the 19th annual Duke’s Mayo Continue Reading

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Virus Outbreak Wrestling Essential Business
Equipment trailers are lined up at the entrance road to the WWE Performance Center in Orlando, Fla. (AP Photo/John Raoux)

Panel: Adapting to New Normal Key for Organizations and Leagues

Knowing the sports world will forever be changed and getting fans adjusted to new protocols to attend events will be a key issue for sports organizations going forward, said panelists during a Variety webinar this week — but it has also sped up the innovations that can solidify communication with fans. During the event “The Continue Reading

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Blerter USA Triathlon

USA Triathlon Signs Blerter and Athletic Brewing Company

USA Triathlon has announced two new partnerships, one with an event delivery platform and the other with the makers of a  non-alcohol beer—the first NGB to announce such a sponsorship. In a deal that extends through May 2023, USA Triathlon will partner with Blerter, a global event delivery platform to provide event management services. Blerter’s Continue Reading

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Bass Mammoth

B.A.S.S. Signs Official Sanitizer Product

In what could be seen as a sign of the times, B.A.S.S. has signed a new brand of hand sanitizer as the “Official Sanitizer Product of Bassmaster.” The deal partners Mammoth Hand Sanitizer, a product released in April from Blackbird Products Group, known for its Mammoth Coolers, and the professional bass fishing circuit just as Continue Reading

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USA Triathlon Enters Partnership with Online Therapy Provider

Addressing the needs of athletes during the COVID-19 pandemic, USA Triathlon will partner with Talkspace, an online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is an online and mobile service that the national governing body said would be convenient for elite athletes who typically Continue Reading

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