Tata Consultancy Services New York City Marathon Renewal
Tata Consultancy Services (TCS) has renewed their title and technology sponsorship of the TCS New York City Marathon through 2029 and will invest $30M to $40M annually in global running sponsorships and related community programming.

TCS Renews Sponsorship of TCS New York City Marathon Through 2029

Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]

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Credit One Stadium located at the LTP Daniel Island tennis center in Charleston, South Carolina

Credit One Adds Naming Rights of Charleston Tennis Stadium and WTA Tournament

One of the longstanding stops on the WTA Tour in Charleston, South Carolina, will have a new name. Credit One Financial, the parent company of Credit One Bank, has signed a multiyear naming rights sponsorship with Charleston Tennis, LLC, which includes title partner rights at Credit One Stadium located at the LTP Daniel Island tennis […]

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INDYCAR Acura GP of Long Beach
The IndyCar Acura GP of Long Beach is one of the series' most popular stops.

IndyCar Series Extends TV, Streaming Deal With NBC

The IndyCar Series will remain on NBC Sports and its affiliated channels in a multiyear extension of a media rights agreement that covers both broadcast and streaming coverage of the NTT IndyCar Series, including the Indianapolis 500. NBC Sports will continue to be the exclusive home of the Indianapolis 500 and will provide coverage of […]

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PremierRugby

Fox Sports to Broadcast Premier Rugby Sevens

The new Premier Rugby Sevens will partner with Fox Sports to broadcast the men’s and women’s competition this fall. The inaugural events will be shown on FS1, FS2, the Fox Sports App and FoxSports.com. “When we founded PR7s, we envisioned the top North American players competing on a national stage to showcase the most electric […]

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IESF NASEF

International Esports Federation Partners with NASEF on Curriculum

The International Esports Federation has partnered with the North America Scholastic Esports Federation to use NASEF’s curriculum and programs help teachers leverage esports as a tool for education and career preparation. As part of the deal, IESF has appointed NASEF Executive Director Gerald Solomon as chair of the federation’s World Esports Education Commission. With the […]

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FTX MLB

MLB Signs Cryptocurrency Deal with FTX

Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]

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LA28, NBCUniversal Sign Salesforce as Multiyear Partner

Salesforce has announced a multiyear partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a deal with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology […]

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USCX Cyclocross

New Cyclocross Series Inks Broadcast Deal with GCN

The USCX Cyclocross Series and Global Cycling Network have announced a global partnership to broadcast all races in the new series live and ad-free. As part of a multi-year agreement, each of the four rounds of the series will be streamed across the GCN+ subscription platform. The coverage will include eight races from four separate […]

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On Location to Provide Official Hospitality at 2024–2028 Olympics and Paralympics

On Location will serve as the official hospitality provider for the Olympic and Paralympic Games in Paris (2024), Milan Cortina, Italy (2026), and Los Angeles (2028) under a deal announced with the International Olympic Committee, the International Paralympic Committee and the organizing committees of each of those upcoming Games. Under the agreement, fans and stakeholders […]

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