Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Mexico WCup Soccer
An installation promoting the FIFA World Cup 2026 in Guadalajara, Mexico (AP Photo/Marco Ugarte)

2026 FIFA World Cup Tracker: All The Key Updates

The 2026 FIFA World Cup in Canada, Mexico and the United States — the first World Cup to feature 48 teams and span three host nations — is fast approaching. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are reaching their conclusion. But […]

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Premier Lacrosse League
TJ Malone of the Maryland Whipsnakes (Credit: Premier Lacrosse League)

Premier Lacrosse League Raises $100M for Pre-LA28 Expansion

The Premier Lacrosse League (PLL) has closed a $100 million Series E financing round led by Ares and Alibaba Group Chairperson Joe Tsai, which it says represents the largest capital raise in the history of professional lacrosse. The round also includes a subsequent minority equity investment from ESPN, along with investments from actor and writer […]

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Peter Savovsky
Ticombo COO Peter Savovsky

Q&A: Better Pricing Transparency Urgent for Accessible Tickets to World Cup

Accessibility has become an increasingly prescient topic at major sporting events, and this summer’s FIFA World Cup is no different. With growing concern around World Cup ticket pricing, reports have emerged that fans with disabilities may be paying 38 times more for accessible seats than in 2022, with some easy access tickets starting at $3,100. […]

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Tour Changes Golf
PGA Tour CEO Brian Rolapp (AP Photo/Mike Stewart, File)

PGA Tour Unveils Two-Series Model Competitive Schedule from 2028

The PGA Tour will establish a new competitive structure, with a two-series model set to debut in 2028. Built on a foundation of meritocracy, the new model will see golfers move between the series — the PGA Tour Championship Series and the PGA Tour Challenger Series — through structured promotion and relegation formats. It is […]

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Wimbledon Technology
Serena Williams, who returns to Wimbledon this year, celebrates her 2015 ladies' singles title (AP Photo/Kirsty Wigglesworth, File)

Wimbledon Preview: Serena Williams is Back, Tech Takes Centre Court and More

Strawberries and cream. Freshly-mown grass courts. And maybe a rain delay or two. It can only mean the return of Wimbledon. The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one to be played on grass. Managed by The All England Lawn Tennis Club and staged on the AELTC […]

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Screenshot_23-6-2026_134626_www.youtube.com
Initial video renderings of the new USA Surfing American Training Center in Utah (Credit: USA Surfing / Endless Surf)

Utah Wave Pool to Become USA Surfing Training Site

Surfing is coming to the mountains. As part of a sponsorship between USA Surfing and Kamaka Responsible Development that had the company serve as the title sponsor of the 2026 USA Surfing Championships, a wave pool under development in Utah will become a training center for the USA Surfing national team when the venue opens in […]

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Britain Premier League Soccer
Arsenal won its first Premier League title in 22 years last season. (AP Photo/Kin Cheung)

2026-2027 English Premier League Schedule Confirmed

The schedule for the 2026-2027 English Premier League season, which begins on August 21, 2026, has been confirmed. Premier League reigning champions Arsenal will kick off the new season against promoted Championship champions Coventry City, who return to the top flight for the first time since the 2000-01 season. Elsewhere across the opening matchday, fellow […]

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Britain London Marathon
Demand for entering the London Marathon is at an all-time high. (AP Photo/David Cliff)

TCS London Marathon Will Be a Two-Day Event in 2027

The TCS London Marathon, one of the Abbott World Marathon Majors, will be transformed into a two-day event for its 2027 edition. Taking place on Saturday April 25 and Sunday 26, 2027, the expanded event will welcome 100,000 participants across the two days, all taking on the same route from Greenwich to Westminster. It is […]

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Screenshot_19-6-2026_1482_www.olympics.com
The Alpes 2030 Olympic and Paralympic Winter Games official emblems (Credit: IOC / Alpes 2030)

Alpes 2030 Olympic Winter Games Emblems Unveiled

The two emblems of the Alpes 2030 Olympic Winter Games and Paralympic Winter Games, inspired by “a mountain revealed by light,” have been officially unveiled. The emblems feature a range of colors inspired by two elements of mountainous regions: light and ice. Midnight blue and azure blue evoke altitude, depth, stability and the horizon, while red […]

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Screenshot_19-6-2026_112143_sumochampionshipleague.com
(Credit: Sumo Championship League)

Sumo Championship League to Debut in U.S. Arenas This Fall

Sumo Championship League, a new professional sumo league built for all audiences, has announced that it will formally launch in fall 2026. Aiming to establish professional sumo as a recurring arena sport and media sports property in the United States, the new league is setting out to combine one of the world’s oldest sports traditions […]

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