Japan US Soccer
U.S. defender Becky Sauerbrunn (4), forward Lynn Williams (13) and teammates acknowledge fans after a 3-1 win over Japan in a SheBelieves Cup match on March 11, 2020, in Frisco, Texas. (AP Photo/Jeffrey McWhorter)

Seventh Annual SheBelieves Cup Heading to California, Texas

U.S. Soccer’s seventh annual SheBelieves Cup will see the women’s national team playing games against the Czech Republic, Iceland and New Zealand in a four-team tournament that will start in Carson, California and conclude in Frisco, Texas. The event will start February 17 at Dignity Health Sports Park in Carson with Iceland playing New Zealand […]

Continue Reading
Posted On :
NASCAR FloSports

NASCAR Signs With FloSports for Grass-Roots Race Streaming

NASCAR and sports streaming service FloSports have announced a multiyear partnership that will make FloRacing the home of NASCAR Roots properties including: the ARCA Menards Series, ARCA Menards Series East & West, NASCAR Whelen Modified Tour, NASCAR Pinty’s Series and NASCAR Advance Auto Parts Weekly Series. The partnership deal is expected to deliver an investment […]

Continue Reading
Posted On :
JMIArmoryMillrose

JMI Sports and Armory Foundation Partner for Corporate Sponsorship Sales

JMI Sports has entered an agreement with the Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track-and-field events, including the Millrose Games. JMI Sports will drive new revenue through strategic agreements for track-and-field events and competitions hosted at The Armory in New York City. Called the “Fastest […]

Continue Reading
Posted On :
RevoGlassesSki

Revo Named Sponsor of 2021-2022 World Pro Ski Tour

Revo, the global leader in high-quality performance sunglasses, has been named Official Sunglass Sponsor for the upcoming 2021–2022 season of World Pro Ski Tour of professional ski races. The WPST is viewed in more than 100 million homes and can be seen on CBS Sports Network. The tour will open the 2021-22 season in December […]

Continue Reading
Posted On :
HotelPlanner Crop

HotelPlanner Signs Deal with NBA G League

HotelPlanner has announced a multi-year partnership with the NBA G League that makes the hotel booking service the exclusive hotel reservations provider of the league. The deal was announced as the league’s 2021–222 season tips off November 5. Under terms of the agreement, the partnership provides a customized booking engine to offer exclusive hotel booking […]

Continue Reading
Posted On :
USA Rugby SPORTFIVE

USA Rugby Signs Marketing Agency in Advance of World Cup Bid

USA Rugby, has appointed SPORTFIVE as the national governing body’s global sports marketing agency of record as the NGB embarks on an unprecedented bid to host the Rugby World Cup on both the men’s and women’s side. Under terms of the deal, SPORTFIVE will provide USA Rugby with its extensive expertise, including insights and research, […]

Continue Reading
Posted On :
ElevateBowlSeasonA

Bowl Season Partnering With Elevate on Marketing and Revenue Generation Strategy

Bowl Season will partner with Elevate Sports Ventures to support revenue generation strategy for the nation’s collective coalition of 44 bowl games played in the traditional college football postseason. The 44 postseason college football games that comprise Bowl Season have the potential to host over 1 million fans. Using trends from ticketing and attendance data […]

Continue Reading
Posted On :
USA-Hockey-original

USA Hockey Partners with LiveBarn on Streaming

USA Hockey has announced a new partnership with LiveBarn to stream youth and amateur sports in North America. Under terms of the deal, LiveBarn will have designation as an official partner of USA Hockey and will help to promote the game of hockey and highlight various USA Hockey initiatives. “We’re pleased to add LiveBarn to […]

Continue Reading
Posted On :
chevronannouncement_1310784201_2000x1125

LPGA Signs Chevron, Moves Major from California to Houston

The LPGA and IMG have announced Chevron as the new title sponsor of The Chevron Championship (formerly the ANA Inspiration) in a six-year partnership that will move one of the tour’s oldest events from Palm Springs, California, to Houston, starting in 2023. “Chevron is proud to become the title sponsor of this great championship, which […]

Continue Reading
Posted On :