Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

William Byron, Martin Truex Jr.
William Byron (24) and Martin Truex Jr. (19) lead the field into Turn 1 to start a NASCAR Cup Series race at Pocono Raceway in Long Pond, Pennsylvania. (AP Photo/Derik Hamilton)

VisitPA to Sponsor NASCAR Cup Series Race at Pocono

The annual NASCAR Cup Series event at Pocono Raceway on July 14 will be called “The Great American Getaway 400 presented by VISITPA” as part of the commonwealth’s new tourism campaign. The 160-lap, 400-mile Cup Series race will highlight a weekend that also includes the Craftsman Truck Series on July 12 and the Xfinity Series […]

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USABA google

Google to Provide Tech to USABA Athletes

The U.S. Association of Blind Athletes has announced a collaboration with Google that names Google Pixel as the organization’s official global technology partner. As part of the deal, Google Pixel will provide Pixel phones, watches, earbuds and tablets to athletes in the USABA Sport Ambassador Program, representing Paralympians and national team athletes from various sports, […]

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PLL Kayak

PLL Partners with Kayak for League Travel

The Premier Lacrosse League powered by Ticketmaster has partnered with travel search partner Kayak, as the official travel partner of the the league. The league will be the first professional sports organization to book its league and corporate travel through Kayak for Business – Kayak’s platform for simplified corporate travel. “We pride ourselves on bringing the worlds’ best lacrosse players […]

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USA-Fencing-Logo

Hilton Becomes Official Hotel Partner of USA Fencing

USA Fencing has signed a multiyear partnership with Hilton as the official hotel partner of the national governing body. Starting later in 2024, USA Fencing’s more than 40,000 members and their families will have access to discounted room rates for stays at Hilton properties while traveling for the more than 130 USA Fencing-sanctioned events across the […]

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FIBA3x3 Lagerfeld

FIBA 3×3 Announces Collaboration for 2024 Season

The FIBA 3×3 season will be collaborating with Karl Lagerfeld with 3×3 players from different teams and countries. “We are delighted to partner with Karl Lagerfeld for this exclusive collaboration, which will engage new audiences in 3×3 basketball,” said Alex Sanchez, FIBX 3×3 managing director. “Together, we share a commitment to innovation and to embrace […]

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PGA Tour crop

PGA Tour, Omni Hotels & Resorts Extend Partnership

The PGA Tour and Omni Hotels & Resorts have extended its official marketing partnership designating Omni as the official hotel and resort of the Tour and Champions Tour, both through 2028. “Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour,” said Dan Surette, chief sales officer at Omni. “Our growing […]

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Wimbledon Emirates

Emirates Announces Partnership With Wimbledon

Emirates Airlines has announces a multi-year partnership with Wimbledon, adding the final gem of the four Grand Slams to its tennis portfolio. Through the partnership, Emirates will have on-court branding in Centre Court and No.1 Court; on-site activations to engage with fans; marketing, digital, and social media rights; hospitality tickets and an opportunity for the […]

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NBA Emirates

NBA Announces Partnership with Emirates, Including Renamed In-Season Tournament

The NBA has struck a multiyear partnership deal with Emirates to become the title sponsor of the league’s in-season tournament and have its logo on referee jerseys in the NBA, WNBA and G League, as the airline will now be known as the global airlines partner of the league. The in-season tournament will be renamed […]

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Starlux Dodgers

Los Angeles Dodgers Partner With Taiwan-Based Starlux Airlines

Taiwan-based Starlux Airlines and the Los Angeles Dodgers have announced a three-year renewal agreement to be the team’s exclusive Taiwanese Airline Partner. The renewal, which runs through the 2026 Major League Baseball season, coincides with the recent announcement of the Dodgers’ signing Japanese star players Shohei Ohtani and Yamamoto Yoshinobu. Starlux Airlines operates daily flights […]

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PGA Tour Barbados

PGA Tour Signs Multi-Year Partnership With Barbados Tourism

Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour. Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World […]

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