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Bowl Season Partnering With Elevate on Marketing and Revenue Generation Strategy

Bowl Season will partner with Elevate Sports Ventures to support revenue generation strategy for the nation’s collective coalition of 44 bowl games played in the traditional college football postseason. The 44 postseason college football games that comprise Bowl Season have the potential to host over 1 million fans. Using trends from ticketing and attendance data […]

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USA Hockey Partners with LiveBarn on Streaming

USA Hockey has announced a new partnership with LiveBarn to stream youth and amateur sports in North America. Under terms of the deal, LiveBarn will have designation as an official partner of USA Hockey and will help to promote the game of hockey and highlight various USA Hockey initiatives. “We’re pleased to add LiveBarn to […]

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LPGA Signs Chevron, Moves Major from California to Houston

The LPGA and IMG have announced Chevron as the new title sponsor of The Chevron Championship (formerly the ANA Inspiration) in a six-year partnership that will move one of the tour’s oldest events from Palm Springs, California, to Houston, starting in 2023. “Chevron is proud to become the title sponsor of this great championship, which […]

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Washington Capitals Announce Caesars as First-Ever Jersey Patch Partner in NHL

The Washington Capitals and Caesars Entertainment have announced a multi-year partnership agreement that makes the Capitals the first team in the National Hockey League to agree to put a sponsor logo jerseys beginning with the 2022-23 season as part of the league’s Jersey Advertising Program. Caesars Sportsbook will have its logo worn on the Capitals […]

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Clear2Play Releases Sport Passport App for COVID-19 Tracking

Clear2Play, which provides health-tracking software through a mobile app, has released its Sport Passport app to give event organizers the option of using mobile technology to manage COVID-19 health and safety protocols for participants. Compliance options include submitting a daily health screening survey, verification of vaccination, the result of any recent COVID tests and agreeing […]

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Legacy Sports USA, Oak View Group Announce 10-Year Naming Rights Deal for Bell Bank Park

Legacy Sports USA and Oak View Group Facilities have announced a 10-year naming rights partnership with Bell Bank for a 320-acre complex in Mesa, Arizona that will be the largest of its kind in North America. Bell Bank Park, at a cost of over $280 million, is designed to host youth and amateur sports teams […]

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Discover Signs Title Sponsorship for NHL Winter Classic

Discover, the National Hockey League and Turner Sports have announced a partnership that will see Discover named the title sponsor of the NHL Winter Classic. Discover will take over sponsorship starting with the 2022 outdoor event on January 1 between the St. Louis Blues and Minnesota Wild at Target Field in Minneapolis. The game will […]

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Heineken Becomes Official Beer of Rock ‘n’ Roll Running Series

The Rock ‘n’ Roll Running Series has announced Heineken USA as the as the series’ official non-alcoholic beer partner for the Rock ‘n’ Roll Running Series. The new partnership will feature a Heineken 0.0 Beer Garden at the Finish Line Festival of Rock ‘n’ Roll Running Series events through 2022. Runners and spectators at each […]

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Dick’s Sporting Goods Renews Pittsburgh Marathon Sponsorship

Dick’s Sporting Goods has signed a new multiyear partnership to remain title sponsor of the Dick’s Sporting Goods Pittsburgh Marathon Weekend of Events. The 2022 event will be staged April 29 – May 1. “Dick’s Sporting Goods is a foundational partner of ours and makes this incredible weekend of events possible with their continued support,” […]

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Tata Consultancy Services New York City Marathon Renewal
Tata Consultancy Services (TCS) has renewed their title and technology sponsorship of the TCS New York City Marathon through 2029 and will invest $30M to $40M annually in global running sponsorships and related community programming.

TCS Renews Sponsorship of TCS New York City Marathon Through 2029

Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]

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