Comcast Becomes Founding Partner for LA28
Agreement keeps owner of NBC Universal as supporter for Team USA
Posted On: March 15, 2021 By :Comcast has extended its partnership with Team USA through 2028, unveiling a founding partnership with the LA28 Olympic and Paralympic Games that builds on Comcast NBCUniversal’s long-standing commitment to the Olympic Games.
Under the new agreement, Comcast brands will continue as the official communications services provider to consumers and businesses for Team USA for Beijing 2022, Paris 2024, Milan Cortina 2026 and Los Angeles 2028. Comcast has been an official partner of Team USA since 2017 and joins Delta Airlines as a founding partner for LA28.
“Supporting Team USA is one of our greatest honors and we are proud to extend this special partnership and begin the exciting journey toward the LA28 Games,” said Brian Roberts, chairman and chief executive officer of Comcast Corporation. “Every Games year, our company comes together to share the extraordinary moments and stories of the world’s best athletes and celebrate their hope and resiliency. It is truly a privilege to be able to bring that inspiration home to America for years to come and we’re looking forward to doing just that this summer in Tokyo.”
NBC has held the U.S. broadcast rights for the Olympic Summer Games since 1988 and the Winter Olympic Games since 2002. Its latest deal with the International Olympic Committee in 2014 to air the Olympics through 2032 was for $7.75 billion.
“Our journey to the LA28 Olympic and Paralympic Games is fueled by limitless possibility,” said Casey Wasserman, LA28 chairperson. “As we look to inspire and connect with the next generation of fans across Los Angeles and around the world, we will share thousands of stories of sport, creativity and inclusion. Comcast is the perfect partner to bring those stories to life.”
Posted in: Latest News, Olympic Sports, Paralympic Sports, Sports Organizations