Category: Research

Sports ETA Northstar 2
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Sports ETA and Northstar Meetings Group Extend Strategic Partnership Through 2028

The Sports Events & Tourism Association, the trade association for the sports events and tourism industry, has announced the extension of its strategic partnership with Northstar Meetings Group through 2028, reinforcing a shared commitment to advancing research, economic impact measurement and industry advocacy. Under the renewed agreement, Northstar Meetings Group, publisher of SportsTravel and organizer […]

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Posted On : By : Jason Gewirtz
Screenshot_10-6-2026_122429_www.skyscanner.net
Skyscanner has launched its Sportscast tool (Credit: Skyscanner)
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Skyscanner Debuts Sportscast Tool to Help Sports Enthusiasts Plan Trips

Global travel platform Skyscanner has announced the launch of  Sportscast, a new search tool that is designed to transform how sports enthusiasts plan their trips, guiding them to destinations that ensure optimal, fair-weather conditions for their favorite sports and activities. The company’s latest update responds directly to evolving traveler behavior, where sports interests and hobbies are increasingly […]

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Posted On : By : Paul Stevens
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Expedia Group and PredictHQ have revealed their latest traveler intent research
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World Cup Host Cities Topping $8.1B in Total Traveler Spend This Summer

Ahead of the 2026 FIFA World Cup in Canada, Mexico and the United States, new data from Expedia Group and global demand intelligence and data platform PredictHQ is showing how fan travel is already reshaping demand across North America — in host cities and beyond. Following Expedia Group and PredictHQ’s partnership announcement earlier this year, […]

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Posted On : By : Paul Stevens
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(Credit: Jon Sailer on Unsplash)
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AHLA: U.S. Hoteliers Cite Minimal FIFA World Cup Impact on Bookings

Almost 80 percent of U.S. hoteliers in the 11 FIFA World Cup host cities this summer have said that their hotel bookings are tracking below initial forecasts, according to a survey of the American Hotel & Lodging Association’s (AHLA) 30,000-plus members conducted in April. With just five weeks to go until the big kick-off in […]

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Posted On : By : Paul Stevens
Sports Travel economic impact
A new report shows that sports-related travel had an economic impact of over $111 billion in the United States in 2025. (Photo by Jason Gewirtz)
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Report: Sports-Related Travel Fuels a $274.5 Billion Economy

Sports-related travel in the United States generated $111.2 billion in direct economic impact in 2025, with a larger economic impact of $274.5 billion, according to a new report commissioned by the Sports Events and Tourism Association.  In addition, the industry generated 124.3 million hotel room nights over the same period, according to the report. While […]

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Posted On : By : Jason Gewirtz
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Expedia Group and PredictHQ have announced a partnership (Adobe Stock Image)
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Expedia Group Partners with PredictHQ to Unlock Sports Tourism Demand Forecasting

Expedia Group has announced a new partnership with global demand intelligence and data platform PredictHQ to integrate its verified event signals and predictive demand intelligence directly into Partner Central, the platform Expedia Group’s lodging partners use to manage their business, and unlock sports tourism demand forecasting. The integration is set to give lodging partners a […]

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Posted On : By : Paul Stevens
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YouGov Sport has released a multi-country sport tourism report (Credit: YouGov Sport)
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YouGov Sport Releases Multi-Country Sports Tourism Fan Appetite Report

YouGov has released its latest multi-country report on “Sports tourism: Measuring fan appetite,” examining who is traveling for sport, their motivating factors and the barriers that stand in their way. The survey that fed the insights in the report was conducted from November 14, 2025 to December 12, 2025, and spans 17 different global markets: […]

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Posted On : By : Paul Stevens
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(Credit: Nicholas Green on Unsplash)
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World’s Best Cities for Sports-Tripping in 2026 Revealed

A new study by luggage storage network Stasher has crowned the world’s best cities for sports-tripping in 2026, with London taking the top spot. Researchers from the company, which connects travellers with hotels and stores to keep their luggage safe while sightseeing in a city, found that nearly 30 percent of people have or would consider […]

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Posted On : By : Paul Stevens
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(Credit: Hert Niks on Unsplash)
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GSIQ: 16 Percent of Global Travelers Hope to Attend 2026 Olympic Winter Games

As much as 16 percent of travelers globally hope to visit the 2026 Olympic Winter Games in Milano-Cortina, putting it behind only the FIFA World Cup in the year ahead, according to new research released by GSIQ. According to data compiled by GSIQ’s global consumer travel tracker TACTIQ, it is not just athletes getting ready for […]

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Posted On : By : Paul Stevens
CWC LAFC Flamengo Soccer
The World Cup will bring fans from around the globe to North America this summer.(AP Photo/Phelan Ebenhack)
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Report: Global Sports Tourism To Hit $2 Trillion Next Decade

Global sports tourism is projected to be a $2 trillion industry by 2032, a massive surge from the $707 billion it was worth last year, according to a report from Priority Pass, an airport experiences program from British-based travel company Collinson. The report, “From Stadiums to Spas: Unlocking the Explosive Growth of Sports and Wellness […]

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Posted On : By : Ted Keith

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Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

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