Deloitte Becomes Sponsor of LA28, Extends with Team USA
The professional services company enters seven-year deal through 2028 Games
Posted On: May 19, 2021 By :Deloitte and the LA28 Olympic and Paralympic Games have entered into a seven-year sponsorship that will make Deloitte the official professional services provider of the 2028 Olympic and Paralympic Games in Los Angeles. As part of the agreement, Deloitte will continue as an official sponsor of Team USA through 2028 as well.
Under terms of the deal, Deloitte will help develop strategic solutions to enhance the participant experience for the Games in Los Angeles. The company will also lend behind-the-scenes support for LA28 and Team USA.
“As we prepare to welcome the world to Los Angeles, we are thrilled to collaborate with Deloitte on our journey as we explore and evolve what the Olympic and Paralympic Games experience can be,” said Kathy Carter, chief revenue officer for LA28. “Leveraging Deloitte’s abilities across numerous industry sectors, we’re looking at the fan journey like never before and connecting the experience in ways that will completely transform the Games. Deloitte has been an incredible sponsor for Team USA and the Olympic and Paralympic movement in the United States and we couldn’t be more proud to extend their involvement to LA28.”
“Deloitte is proud to be the official professional services provider of the LA28 Olympic and Paralympic Games, building upon our long-standing sponsorship with Team USA, which has been in place since 2009,” said Stacy Janiak, Deloitte’s managing partner and chief growth officer. “As part of our relationship, over the next seven years, we will be supporting LA28 with management and business consulting services as both a trusted advisor and sponsor, helping the Games organizers in their efforts to deliver an unparalleled Olympic and Paralympic experience for athletes, fans and the community.”
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