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MLB to Sponsor USA Softball National Team’s Tour

The deal will cover more than 35 events and include training grounds for the U.S. team

Posted On: January 23, 2020 By : Jason Gewirtz

Major League Baseball will become the official presenting sponsor of the training tour for the women’s national softball team that will represent the United States at the 2020 Olympic Summer Games in Tokyo.

The team’s Stand Beside Her tour will be held in more than 35 cities from February to June, leading up to the Games. As part of the sponsorship, MLB will work with USA Softball in select cities to host “Play Ball” events, the league’s signature youth engagement program. At each event, the MLB logo will be featured on Team USA’s uniforms and on signage promoting the appearances.

Also as part of the agreement, the Jackie Robinson Training Complex in Vero Beach, Florida, will become the official training facility of the women’s national team.

“Major League Baseball is proud to support the women’s national softball team and these world-class athletes on their journey to becoming Olympians,” said Tony Reagins, MLB’s executive vice president of baseball development, Major League Baseball. “The players on Team USA share our commitment to growing softball, and we look forward to joining them as they inspire young women to play the sport. Representing your country on any international platform is an honor, but doing so on the Olympic stage is the pinnacle. We are thrilled to be along for their incredible ride.”

“USA Softball is extremely grateful for the support of Major League Baseball,” said USA Softball CEO Craig Cress. “We’ve had a strong relationship with MLB since 2015 when we joined the ‘Play Ball’ initiative, and their commitment shown not only to our Women’s National Team athletes, but also for grass-roots development, is simply unmatched. The partnership and support of MLB provides members of the 2020 women’s national team with access to support staff and resources they need to stand atop the podium and bring the gold back to the United States.”

Softball will be played at the Olympic Summer Games for the first time since 2008.

The schedule for the “Stand Beside Her” Tour (subject to change): 

Posted in: Latest News, Major League Baseball, Softball, Sponsors & Media, Women's Sports


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