Sideline Chat: North Little Rock Has Momentum in Sports
Heather Kouns shares why North Little Rock is a great partner for sports events
Posted On: November 6, 2026 By :With a crown-jewel park, a minor league ballpark, an 18,000-seat arena and miles of trails, North Little Rock offers organizers plenty of options in central Arkansas. Heather Kouns, vice president of strategic sales for North Little Rock, spoke with SportsTravel at TEAMS about why now is a great time to bring an event to the city. She discusses local collaboration, the support available to organizers and how the destination turns tournaments into full weekend experiences. Kouns also touches on a recent event and the cultural and outdoor attraction visitors can explore nearby. Watch the video for the full conversation.