Tag: Sports ETA

Sports ETA Special Olympics

Sports ETA Forms Partnership with Special Olympics

The Sports Events & Tourism Association and Special Olympics have formed a multiyear partnership aimed at expanding opportunities for athletes with intellectual disabilities through sports tourism. The collaboration unites Sports ETA’s more than 850 member organizations with Special Olympics, the world’s largest sports organization for individuals with intellectual disabilities. Under terms of the deal, Sports […]

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2026 Sports ETA Hall of Fame

Sports ETA Announces Hall of Fame Inductees

The Sports Events & Tourism Association will induct industry veterans Tara Green, Ray Palmer and Tammy Dunn into its Sports ETA Hall of Fame, powered by Albuquerque Sports Commission, at the organization’s annual symposium in April. The Sports ETA Hall of Fame recognizes individuals whose careers have made a lasting impact on the sports events […]

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Sports ETA Crop

Sports ETA Adds Jordan Dillon, Raelyn Dessart to New Roles

The Sports Events & Tourism Association has announced the addition of Jordan Dillon and Raelyn Dessart to its membership and engagement team. The pair will support Sports ETA’s mission to unite and elevate the organizations and professionals driving the sports events and tourism economy across the nation. “I’m excited to welcome Raelyn and Jordan to our team,” said Michelle Wessels, […]

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Sports ETA Tanger

Sports ETA Partners with Tanger

The Sports Events and Tourism Association has announced a new corporate partnership with Tanger, a leading owner and operator of open–air outlet and lifestyle shopping destinations. Through this partnership, Tanger will serve as the presenting sponsor of Sports ETA’s Student Enrichment Program, a philanthropic initiative designed to support the next generation of sports tourism professionals […]

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Sports ETA John David

Sports ETA Announces Four-Year Contract Extension for President & CEO John David

Sports ETA has announced a four-year contract extension for President and Chief Executive Officer John David, one week after the organization’s annual symposium was held in Tulsa, Oklahoma. The extension was approved unanimously by the Sports ETA Board of Directors. David started his current role with Sports ETA in 2023 and has led Sports ETA […]

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Sports ETA Tulsa
Attendees walk the exhibit hall during the Sports ETA Annual Symposium held in Tulsa, Oklahoma. Photo by Matt Traub/SportsTravel

Sports ETA Symposium Showcases Tulsa’s Sports Scene

Situated right in the middle of what’s commonly known as “flyover country” lies Tulsa, Oklahoma, which hosted the Sports ETA Annual Symposium, whose theme this year was “Create Golden Standards.” “The number one thing I’ve heard this week is Tulsa has got a great vibe to it,” said Joel Koester, director of sports sales for […]

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2022 Myrtle Beach Bowl
The Myrtle Beach Bowl is one of the many collegiate sports the South Carolina destination puts on each year. Photo courtesy Visit Myrtle Beach

Destinations Give Insight into Building Relationships with Rights Holders

The session “Unlocking the Power of Partnership: Navigating Partnership with DMOs” explored best practices for rights holders when developing relationships with destinations during the annual Sports ETA Symposium in Tulsa. Moderated by Sports ETA’s Glen Schorr, the panel included Ben Snyder, executive director, Greater Grand Junction Sports Commission; Jonathan Paris, executive director of sports tourism, […]

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Spectator Sports Tourism
More than 100 million people traveled more than 50 miles last year to attend professional, minor league and collegiate regular-season events. Photo by Jason Gewirtz/SportsTravel

Spectator Sports-Related Travel Generates $47.1 Billion Impact

More than 100 million people traveled more than 50 miles to attend professional minor league and collegiate regular-season sports events in the United States last year, generating $47.1 billion in direct economic impact, according to results of new research commissioned by the Sports Events & Tourism Association. The research, performed by Tourism Economics and sponsored […]

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Sports ETA Marissa

Sports Milwaukee’s Marissa Werner Named 2025 Sports ETA Woman of the Year

Marissa Werner, director of Sports Milwaukee, has been named the 2025 Sports ETA Woman of the Year during the organization’s annual Women’s Summit in Tampa Bay as part of the NCAA Women’s Final Four. “Marissa Werner’s recognition as Sports ETA’s Woman of the Year is a testament to her incredible passion for health and wellness […]

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