Sports ETA EventConnect

Sports ETA Partners with EventConnect on Dashboard

The Sports Events and Tourism Association has announced a new partnership with the EventConnect registration platform to produce a live dashboard of events aimed at helping the industry track where events are being staged and by what type. Sports ETA’s The Pulse powered by EventConnect will provide industry insights for destinations and events rights holders […]

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Sports ETA and 4FRONT Announce Partnership

Sports ETA has formed a partnership with 4FRONT, a sponsorship and consultancy firm, to guide the association on new innovative education and marketing programs for Sports ETA members. “4FRONT has been a long-time partner of Sports ETA offering cutting-edge programming for our members, which have all earned rave reviews,” said Al Kidd, president and CEO […]

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Sports ETA Reschedules Symposium to October

The Sports Events & Tourism Association has announced new October dates for its Annual Symposium and two other events, rescheduling from April dates in Birmingham, Alabama. The 2021 Sports ETA symposium will still be held in Birmingham, shifting to October 25–29. In conjunction with that event, the trade association for the sports events and tourism […]

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Russ Yurk Named Sports ETA Special Projects Coordinator

Russ Yurk, a sports industry professional with nearly three decades of experience with the NCAA and a wide range of sports events, has been named special projects coordinator for Sports ETA to oversee events rights holder relationships on behalf of the organization in an effort to increase those relationships with the Sports ETA membership. Yurk […]

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Many sports were forced to have cardboard fans in 2020. What will 2021 bring? (AP Photo/Laurence Kesterson)

The 2021 Outlook for the Sports-Event Industry

The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]

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Sports ETA Announces Annual Award Winners

The Sports Events & Tourism Association has announced the winners of its annual awards, given in categories that include organizations of the year, marketing campaigns and locally created events. The awards are typically announced at the organization’s annual symposium, but were revealed after Sports ETA was forced to cancel this year’s event because of the […]

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Al Kidd and Jennifer Stoll: The $45 Billion Case for Sports-Related Travel

  For more coverage of the State of the Industry report, click here. For years, the Sports Events and Tourism Association (formerly the National Association of Sports Commissions) produced an annual state of the industry report in an effort to gauge the economic impact of the sports tourism industry. But association leaders were quick to […]

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Fans watch a 2019 Little League World Series tournament game in South Williamsport, Pennsylvania. (AP Photo/Tom E. Puskar)

Study: $45 Billion Spent in 2019 on Sports-Related Travel

A landmark new study conducted by the Sports Events and Tourism Association shows that travel to amateur and collegiate sports events in 2019 accounted for $45.1 billion in spending in the United States, an increase of over 5 percent from the previous year. In addition, that spending generated $103.3 billion in direct, indirect and induced […]

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The Great American 5000 virtual race, organized by Sports Backers in Richmond, Virginia, will begin in San Francisco and chart a course to New York. Photo: Eric Risberg/AP Images

Case Study: A Sports Commission Rethinks its Events

The coronavirus pandemic has taken its toll on sports events at all levels. For sports commissions that organize their own events and rely on revenue from those events, the pandemic has been especially hard. That loss of events and revenue has raised a number of questions. When a sports commission exists to create events that […]

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