USA Table Tennis

USA Table Tennis CEO Virginia Sung Added to USOPC Board

USA Table Tennis Chief Executive Officer Virginia Sung was elected to the board at the United States Olympic and Paralympic Committee on Wednesday evening, reported The Associated Press. Sung will take over a spot held by former Duke athletic director Kevin White. The AP reported that Sung won election to a board spot over U.S. […]

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RockyHarris

USOPC Names Rocky Harris as Chief of Sport and Athlete Services

Rocky Harris, who has been chief executive officer of USA Triathlon since 2017 and overseen the national governing body’s rise in recent years, will join the United States Olympic and Paralympic Committee as chief of sport and athlete services. In the new role, he will oversee athlete service programming — inclusive of athlete mental and […]

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Gene Sykes Getty

Gene Sykes Voted Board Chair of U.S. Olympic & Paralympic Committee

Gene Sykes, who helped bring the 2028 Olympic and Paralympic Summer Games to Los Angeles, will be the next chair of the board of directors for the United States Olympic and Paralympic Committee effective December 31, 2022, the organization announced on Friday evening. The vote took place during a special session of the USOPC’s 17-person […]

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Salt Lake City Olympics
The U.S. delegation walks into Rice-Eccles Stadium during the Opening Ceremony for the 2002 Olympic Winter Games in Salt Lake City, Utah. AP File Photo

2034 Winter Games Bid More Likely for Salt Lake City, Says USOPC

Salt Lake City’s hopes for another Olympic and Paralympic Winter Games may be delayed to 2034, the chair of the U.S. Olympic and Paralympic Committee hinted this week, because of a mix of commercial and political reasons beyond the bid group’s control. Susanne Lyons told The Associated Press on Thursday “if we have a preference, […]

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USOPCFoundation

U.S. Olympic & Paralympic Committee Announces 2022 Hall of Fame Class

The United States Olympic & Paralympic Committee has announced the 2022 Hall of Fame Class that will be inducted in a ceremony June 24 at the U.S. Olympic & Paralympic Museum in Colorado Springs, Colorado, with eight individuals, two teams, two legends, one coach and one special contributor being recognized. The inductees include Natalie Coughlin […]

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LA28

Hershey Renews Partnership with Team USA, Joins LA28

The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]

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Sapporo Bid
The Olympic rings glow during the Closing Ceremony of the 2022 Winter Olympics in Beijing. Officials in the northern Japanese city of Sapporo say there is public support for holding the 2030 Winter Olympics. However, Mayor Katsuhiro Akimoto says the city has no plans to hold a binding public referendum for the final word. (AP Photo/Natacha Pisarenko, File)

Sapporo Establishes Committee as Part of 2030 Olympic Bid

One of the prime contenders to host the 2030 Olympic and Paralympic Winter Games has taken another step forward in its candidacy as the city of Sapporo, Japan, and the Japanese Olympic Committee announced it will establish the Hokkaido-Sapporo 2030 Olympic and Paralympic Promotion Committee. Sapporo Mayor Katsuhiro Akimoto revealed the plans last week. Akimoto […]

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USOPCNCAA

USOPC, NCAA Announce Olympic and Paralympic Sport Cooperation Agreement

The United States Olympic & Paralympic Committee and NCAA have announced a strengthened Olympic and Paralympic Sport Cooperation Agreement through 2024 in an effort to keep the Olympic sports programs in the collegiate sports alive and thriving across all divisions. A joint statement between the USOPC and NCAA said the new agreement terms are rooted […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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ChristyCahill

World Lacrosse Names Christy Cahill as Chief Brand and Communications Officer

World Lacrosse has hired Christy Cahill as its chief brand & communications officer, playing a leading role in the sport’s campaign for inclusion on the Olympic Program starting with the 2028 Los Angeles Games. ​In her new role, Cahill will be charged with driving awareness and interest in the sport of lacrosse around the world […]

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