Tom Brady’s E-Raceboat Team Welcomes Bombey Sapphire as Team Partner
Posted On: June 23, 2025 By :Team Brady, the electric raceboat series team owned by seven-time Super Bowl champion Tom Brady, has announced a partnership with Bombay Sapphire for the UIM E1 World Championship race series.
Team Brady, the current World Champions, will host with Bombay Sapphire a host of collaborations set to be unveiled across the 2025 UIM E1 World Championship season, leading to the grand final in Miami. The team made history by becoming the first ever E1 Champions of the Water in Season One.
“We’re thrilled to be welcoming Bombay Sapphire as a new partner to the team, and to have the honor of being one of their first sports team sponsorships,” said Ben King and Joe Sturdy, co-team priniciples of Team Brady. “We have a lot planned for the rest of the season and are thrilled to have Bombay Sapphire’s support as we seek to retain our Championship for this year.”
The sponsorship of the UIM E1 World Championship forms part of Bombay Sapphire’s recently launched global campaign as the official Gin partner of the UIM E1 World Championship.
“We’re thrilled to join forces with Team Brady — reigning World Champions and true pioneers in E1 — with their relentless pursuit of excellence, that perfectly mirrors the artistry that goes into every drop of our gin,” said Natasha Curtin, global brand vice president at Bombay Sapphire. “We’re incredibly proud to become part of the Team Brady family and can’t wait to see what this electrifying 2025 season brings.”
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