Why Houston Gets To Play At Home In March Madness
The Cougars are no longer the designated host for this week's South Regional in their home city
Posted On: March 23, 2026 By :This week the Toyota Center in Houston will finally get the chance to make its men’s NCAA tournament debut, six years later than originally planned — and much to the delight of the fans of its local school.
That venue was scheduled to welcome a regional round of the 2020 tournament, with the University of Houston serving as the host school, only to have the event canceled due to the Covid pandemic. That October the NCAA announced the venue and the school would instead host a regional in 2026, which has come to pass with one notable change: the University of Houston is no longer the host school for the event. Instead, Rice University will serve as host.
That change, announced in 2025, has a potentially seismic impact for the Houston Cougars and the rest of the tournament bracket. Because of an NCAA rule prohibiting schools from playing on their home court or at a venue in which they are the designated host, if the change had not occurred the Cougars would have been placed in a different part of the bracket and this week would be playing in one of the other three regional locations (Chicago, San Jose and Washington, D.C.).
MORE: Best March moments from the Regional host cities
Houston athletic director Eddie Nuñez had sought a waiver from the NCAA last spring allowing the Cougars to host the event and still be in consideration to play there. That request was, not surprisingly, rejected. The solution then became for the Cougars to drop out altogether and allow another school to step in to the role, which comes with a reported $250,000 payout.
Enter Rice, which with a 13-18 record this season was nowhere close to being chosen on Selection Sunday. The Harris County-Houston Sports Authority, which had joined the University of Houston to win the initial bid to host a regional in 2017, announced in late September 2025 that the school would give up its role as host to “avoid potential impacts on tournament bracket placement.” HCHSA will still serve as a partner of Rice’s in hosting the South Regional.
That change allowed the formidable Cougars of coach Kelvin Sampson to be given the No. 2 seed in the South Region and the chance to play at the Toyota Center, which is located less than three miles from the school’s home arena, the Fertitta Center.
MORE: Guide to the World Cup in Houston
The Sweet 16 games will take place on Thursday, with the second-seeded Cougars taking on No. 3 Illinois at approximately 10:10 p.m. ET, after the conclusion of the first game between No. 4-seed Nebraska and No. 9 Iowa, which tips off at 7:30 p.m. ET. The Elite Eight matchup is on Saturday at a time to be determined. Despite the presence of the Cornhuskers, who this year have won the first two NCAA tournament games in school history to reach their first Sweet 16, the crowd should be overwhelmingly packed with Cougars fans hoping to spur the team to another Final Four.
Posted in: College Basketball, Latest News