NFL and Pittsburgh Unveil 2026 NFL Draft Brand

The NFL and Pittsburgh Host Committee have revealed the official branding and visual style guide for the 2026 NFL Draft presented by Bud Light, which will be held for the first time in the city from April 23–25, 2026.

The logo and branding are inspired by Pittsburgh’s bold pop art and industrial roots, aimed at reflecting a city that “stays true to its identity while stepping forward as a modern, globally relevant destination.”

“The Draft is a special event that welcomes the next wave of NFL talent, and our creative is always meant to not only celebrate our prospects’ incredible journeys and futures but also spotlight the host city as a unique destination,” said Chris Stackhouse, vice president and head of global brand experience at the NFL. “Pittsburgh has a storied history as the Steel City and a distinct pop art influence, so we designed the 2026 Draft visual identity as bold, vibrant and joyful, reflecting the city’s colorful confidence and charm.”

The unveiling is latest effort in preparing for the 2026 NFL Draft, which is expected to attract between 500,000 and 700,000 visitors and deliver worldwide visibility for the Pittsburgh region.

“We’re thrilled with the creative direction the league has chosen for the 2026 NFL Draft,” said Jerad Bachar, president and CEO of VisitPITTSBURGH. “This look is unapologetically Pittsburgh—grounded in culture, creativity and character. The NFL Draft is one of the biggest sporting events in the world, and this creative direction ensures that Pittsburgh shines both as a sports town and a vibrant cultural destination. It proves we can stay true to who we are—while presenting a fresh perspective.”